Comparison of Orestes Brownson and Eugene Debs Socialistic Ideas

Strategic Management Process Essays

Strategic Management Process Essays Strategic Management Process Paper Strategic Management Process Paper Running head: STRATEGIC MANAGEMENT PROCESS Strategic Management Process MGT 498 In the following paper the strategic management process will be discussed. First to be described will be the primary components of a strategic management process. I will also indicate why a strategic management process is needed for a company. Finally I will research Apple and describe their strategic management process. The first step to strategic management is 1. Developing a strategic vision. The management or leader must come up with a vision for the company. This vision should focus on where management wants the company to be in five years. â€Å"A big first step in developing the strategic vision is to create a mission statement. The mission statement should define what an organizations purpose is and what it hopes to accomplish in the future. The corporate identity begins to take shape when the mission statement captures the strategic vision of leadership† (Akbar, 2008). The second step is setting objectives. This step puts the mission statement into action. It gives employees something to work toward. The third step is crafting strategy to achieve objectives. Management needs to develop a strategy for all employees to follow to reach the companies goals. The management needs to take into consideration all aspects of the goal including competitors. The fourth step is implementing ; executing strategy. This step is when the plan will hit the streets. Management has to make sure the plan fits with the company. The final step is evaluating and correcting. A good team is always looking for ways to improve the company. The plan must constantly be looked at for improvements. One company that has a good strategic management process is apple. Steve Jobs and Steve Wozniak founded Apple in 1976. Apples mission statement is as follows: â€Å" Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers globally through innovative hardware, software and Internet offerings† (Apple, 2011). By following this mission statement apple has the most dedicated and loyal customer base. With profit growing every day and consumers waiting in line for hours for the hottest apple product is incredible. There are only a few items that people will wait in an outrageous line for: 1. Black Friday Sales 2. Apple products. It is extremely hard to keep inventing new products to keep customers happy but apple seems to know the trick. Apple has a great strategic process that is monitored closely. If there is new technology to be invented apple is going to invent it. Any company that wants to succeed has to implement a strategic management process. If a company hires a good management team that follows thru with objectives and is a great leader the company will succeed. Any company has to monitor competition closely and always be one step ahead. If a company can be successful they have a good chance of following in apples footsteps. One does have to remember that apple just recently has been reinvented, everyone should have look on the bright side. Reference Akbar, M. (2008). Elements of the strategic management process. Retrieved from helium. com/items/844145-elements-of-the-strategic-management-process? page=2 Apple. (2011). Apple Infor. Retrieved from apple. com/about/

Why the Renaissance has been called the birth of modernity Essay

Why the Renaissance has been called the birth of modernity - Essay Example Renaissance was a powerful humanistic and cultural movement, which was featured with bright and cheerful expectations from the future. It was the time when people finally believed in own powers, so they had no insurmountable obstacles to the historical ascent to freedom, happiness and justice.Thus, as the Renaissance, the Modernism got its reputation of being the age of rebirth of exploration and learning. In contrast to the eclecticism with its interest to the reliability of the playback of national and historic art individual parts Modernism tried to revive the spirit of stylistic unity of artistic organisms. It was inherent to medieval or folk art, as well as to the Renaissance art. Abandoning from attempts to "reanimate" outdated academic standards by copying the styles of the past, modernist artists came to the new principles by shaping styling features of various eras and styles art. Through the understanding of the new designs and materials and as well as through using the ric h ornamentation of natural motifs, modern art brought not only ornamental beginning but also unprecedented rhythms, especially the mobility of nervous lines and shapes, and that incorporated all kinds of art of this period.So, as you can see, the effects of the European Renaissance were felt during the Modernity, as well as it is prevalent in contemporary society, when the cyber revolution is well underway following Machiavelli’s tenet of acceptance any means for achievement of desired purpose.

The King Tut Exhibit Essay Example | Topics and Well Written Essays - 1750 words

The King Tut Exhibit - Essay Example Howard Carter had worked in Egypt for 31 years before he found King Tut's tomb. Carter had begun his career in Egypt at age 17, using his artistic talents to copy wall scenes and inscriptions. Only eight years later in 1899, Carter was appointed the Inspector-General of Monuments in Upper Egypt. In 1905, Carter resigned from this job and in 1907 he went to work for Lord Carnarvon. After several relatively successful seasons working together, World War I brought a near halt to their work in Egypt. Yet, by the fall of 1917, Carter and his sponsor, Lord Carnarvon, began excavating intensely in the Valley of the Kings. By November 1, 1922, Carter began his final season working in the Valley of the Kings by having his workers expose the workmen's huts at the base of the tomb of Rameses VI. After exposing and documenting the huts, Carter and his workmen began to excavate the ground beneath them. By the fourth day of work, they had found something - a step that had been cut into the rock. It was the stairway to the tomb of Tutankhamen. If there was anything left inside, it would be a discovery of a lifetime for Carter. If the tomb was relatively intact, it would be something the world had never seen. The plastered door was photographed and the seals documented. Then the door came down, revealing the Antechamber. The wall opposite the entrance wall was piled nearly to the ceiling with boxes, chairs, couches, and much more - most of them gold. On the right w On the right wall stood two life-size statues of the king, facing each other as if to protect the sealed entrance that was between them. This sealed door also showed signs of being broken into and resealed, but this time the robbers had entered in the bottom middle of the door. Before the entrance between the two statues in the Antechamber could be opened, the items in the Antechamber needed to be removed or risk damage to them from flying debris, dust, and movement. Documentation and preservation of each item was a monumental task. Carter realized that this project was larger than he could handle alone, thus he asked for, and received, help from a large number of specialists. To begin the clearing process, each item was photographed twice, both with an assigned number and without. Then, a sketch and description of each item was made on correspondingly number record cards. Next, the item was noted on a ground plan of the tomb (only for the Antechamber). Carter and his team had to be extremely careful when attempting to remove any of the objects. After the completion of the discovery, artifacts were in their thousands, many of which were golden and had inlays of precious stones. Scholars examined the objects, read the inscriptions, and tried to learn more about his life. The information that was taken seemed to focus more on the art, religion, and funerary beliefs than on the king's reign. The first question about the death of Tutankhamen that needs to be answered is that of the nature of his death. The two examinations of Tutankhamen's mummy found evidence that may answer this question. The first examination, conducted in 1925 when the mummy was unwrapped, found a dark colored lesion on the left cheek. It is slightly depressed from the rest of the skin, and looks somewhat like a scab (Carter, 228). They also found that the king was between 18 and 19 years of age when he died. His history is not completely

Comparing Poems Essay Example for Free

Comparing Poems Essay Identity is different for every person, it is what separates us all and makes us unique. Identity can be split into many categories. In the poem Nothings Changed, segregation is used to show us the poets feelings whereas Half-Caste is mainly focused on racial equality.  Each of the poets structure their poems in ways that express their feelings and ideas about identity; the differences in each vary. Half-Caste consists of 4 stanzas, written with a lack of punctuation and in patois dialect that allows the reader the freedom to express the poem in a way that they wish. Also, the haphazard, informal way that the poem is written suggests it should be read aloud. This reflects John Agards strive for freedom. The phrase, Explain yuself/wha yu mean/when yu say half-caste, is a refrain. This refrain is repeated throughout the poem to question the reader. It is an aggressive confrontation between the reader and the poet that elicits an answer from the reader. Nothings Changed is written formally so that the poet can express a controlled anger. Segregation is used to show the separate identities of blacks and whites. It is set out in 7 stanzas. The formal punctuation and structure is very organised which makes the poem seem like a story. Language is used to a dramatic effect in both poems, it reveals the poets ideas about identity. Firstly, in Half-Caste there is a pun of the half-caste weather, yu mean when light an shadow/mix in de sky/is a half-caste weather/, this play on words mocks the phrase half-caste which emphasises the poets feelings about a half-caste identity. In Nothings Changed, throughout the first stanza there is a series of onomatopoeias that give the reader the image of a man walking in a baron place. The mood of the poet is very much reflected in the language of Half-Caste and portrays the image of anger, confusion and annoyance. An example of this language is: Ah listening to yu wid de keen/half of mih earwhy I offer yu half-a-hand. This gives the reader the representation of a ridiculous happening, which is disrespectful to the opposing person. Nothings Changed also shares a similar mood of anger and frustration. The poet writes:  and the skin about my bones/and  the soft labouring of my lungs,  /and the hot, white, inwards  turning/anger of my eyes.  This includes within it repetition, powerful, angry words and references to body parts that identify the persons feeling of a painful anger. The poets use language to reveal their feelings about identity in both similar and different ways. They both project anger and confusion about the attitude of todays society knowing that equality is not present. In Nothings Changed the poet writes:  Hands burn/for a stone, a bomb,  /to shiver down the glass. /  Nothings Changed.  This begins with a metaphor; Hands burn which shows the person is feeling angry. The words a bomb,/to shiver down the glass. Are extremely effective as the glass acts as a symbolic barrier between colours and to shiver down this glass would be to break the differences/barriers between people of different colours. The poem ends with Nothings Changed, which basically sums the whole theory up: there always has been and always will be inequality within the world. This is similar to Half-Caste because throughout this poem John Agard is saying that people have no respect for each other and never will. He hopes though by saying but yu must come back tomorrowde other half/of my story that one day the prejudice might be put aside and people will come back with a better attitude towards each other. The identities that both poets show to reveal their feelings are similar because they both feel as though they have been victimized. The similarity is that in Half-Caste the man emphasises his thoughts by expanding things out of proportion to prove a point: Ah listening to yu wid de keen/half of mih earwhy I offer yu half-a-hand, and in Nothings Changed the person also takes things and changes them into something worse. An example of this is when it says whites only inn/No sign says it is:/but we know where we belong. This is saying that the restaurant is only for rich, white people even though he knows there isnt a sign saying so (He knows that if he goes in he will be laughed at). Both poems are similar also because they are based on black people being discriminated against by white. Both of these poems were very interesting and presented me with a question, which was how could I break down the barriers people have to make them better people? The poem I favoured was Nothings Changed because it was easier to picture as a story and I feel that the majority of people have felt like an outsider at least once in their life. Half-Caste did bring a strong point across but I believe that it was brought across in a bizarre and confusing way whereas Nothings Changed was easier to relate to from a past event.

The Abuse Of Power In Night And The Pearl

The Abuse Of Power In Night And The Pearl In the story Night by Elie Wiesel and The Pearl by John Steinback, I will be explaining, action,reasons, and the consequences of abuse of power in an excessive or unreasonable way. In Night I will be talking about Elieze and his father the abuse of power they experienced. In The Pearl I will be talking about Kino, and his family, the abuse they received by someone else having the power. In The Pearl Kino and Juana are also experiencing abuse of power. Have you money to pay for the treatment. (pg.11) this is the abuse uneducated, poor people, like Kino and Juana go through, for not having enough money to pay the doctor. Coyotito, Kinos son was stung by a scorpion and could not be attended by a doctor, because his parents cannot afford to pay. The doctor has gone out, he said. He was called to a serious case. He shut the gate quickly out of shame. (pg.12) the doctor abuses his power by helping only the clients with money, and putting aside the poor like Kino, Juana and Coyotito. Moishe the Beadle, was afraid that nobody would believe the massacre he experienced, as it turns out Moishe was right and nobody believed him. But now a young man named Elieze along with his family is experiencing the abuse of power by the Germans and the Hungarian police. We no longer had the right to frequent restaurants or cafes, to travel by train, to attend synagogue, to be on the streets after six o clock in the evening. Then came the ghettos. (pg.11) Elieze and his family are now prisoners in their own home, having to live by others rules. Sighet was divided into two ghettos, and every home was well watched and every window facing the street had to be sealed. Elieze and his family are now worried after finding out that, they will transferred to a unknown place. The ghetto was to be liquidated entirely; departures were to take place, street by street, starting the next day. (pg.13) The Germans are abusing their power and making everybody in Sighet fear for their lives, not know ing where they are going to be taken. That was asecret, a secret for all, except one: the president of the Jewish council. But he would not tell, or could not tell. The Gestapo had threatened to shoot him if he talked. (pg.13) everybody is waiting to find out what will happen, and what awaits them, after being imprisoned in their own homes unjustly by the Germans. Kino and Juana go fishing one day for oysters. Kino dives down into the water and starts to pull oysters off the hummock where they live. After opening all the oysters Kino opens the biggest one of all and finds a big shinny pearl inside. News of Kinos finding travels quickly into the ears of the doctors. He is a client of mine, the doctors said; I am treating his child for a scorpion sting. (pg.22) Now that the doctor knows Kino has money to pay for CoyotitoÂÂ ´s scorpion sting. The doctor decides that he will cure Coyotito, because Kino can now afford to pay him. The doctor is taken advantage of his power. The pearl was a sign of evil from the first time Kino found it. And suddenly he was afraid of his talking; his hand closed down over the pearl and cut the light away from it. Kino was afraid as a man is afraid who says, I will without knowing. (pg.26) the pearl as Kino and Juana start to notice is nothing but problems for them. One night after someone breaks into Juanas and Kinos home, Juana begs Kino to throw the pearl away. Throw it away; Kino let us break it between stones. Let us bury it and forget the place. Let us throw it back into the sea. It has brought evil. Kino, my husband, it will destroy us. (pg.38) Juana just wants to live in peace the way they lived before finding the pearl. Finally Kino and Juana take the pearl to sell it because they know people will try to take advantage of them. They are followed by the whole town, Now the dealers glanced quickly at one another, they knew they had played too hard, they knew they would be disciplined for their failure. (pg.52) the dealers try to take advantage of Kinos knowledge; they think they can convince him the pearl is not worth anything. Kino is aware of their evil intensions so he decides not to sell the pearl for the fifteen hundred pesos they offeredhim. The time has come you must leave all this, Hungarian police used their rifle butts, their clubs to indiscriminately strike old men and women, children and cripples. (pg16) The moment they have been waiting for has finally come. They are brutally being forced out of their homes by the Hungarian police and the Germans, the citizens are sacred and do not understand the cause of the police brutality. All the Jews, outside hurry (pg16) the citizens, are being lined up outside the street, so the police can take roll call They are forced to stand outside in the hot sun with no water. The heat was oppressive, sweat steamed from peoples faces and bodies children were crying for water. (pg16) Everyone has to wait in the hot sun for hours. Cruel and brutally is how the Germans are treating these poor people, not being able to stand up t o a higher power, the Germans are abusing their power on innocent people. Oh God Master of the Universe, in your infinite compassion have mercy on us. (pg20) El ieze after seeing his father cry for the first time in his life realizes this is not a game it is not a dream; all Elieze can do now is pray for all the injustice, pray and hope that this is just a big misunderstanding. Elieze cannot believe what they are being put through. We walked towards the station, where we were going to be taken by the Gestapo. After a long ride the train had finally come to a stop. In the air, the smell of burning flesh, it must have been around midnight, we had arrived in Birkenau. (pg28) The SS man came forward hitting and telling everyone to leave all the objects behind in the wagon. Their only things of value they had brought along had to be left behind Men to the left, women to the right. (pg29) This was the harsh reality, the moment when Elieze had been separated from his family, not knowing whether this was going to be the last time they would ever see each other. Elieze was scared and did not want to separate from his family. The threats continue for Kino and his family, the pearl has now become a real problem. Kino was attacked outside his own home by some stranger; Kino had no choice but to take a life to protect his family, killing a man for this reason Kino had to leave his home town. Kino was going to be wanted by these men and decided to leave It bit through neck and deep into the chest, and Kino was a terrible machine now.(pg86) This is what Kino has been driven to do, after being chased all over the place by some trackers trying to take his pearl and kill his family, Kino had no choice running out of places to hide Kino had to kill again. Kino had become as cold and deadly as steal.(pg87) After being pushed to the limit, Kino finally got tired and had to push back. Kino was tired of running, being scared, and treated like a dog. Worst of all Coyotito was shot, and killed by one of the trackers, causing Kino to lose his temper and go crazy. Kino killed the tracker with the rifle and with the same r ifle Kino killed the other two trackers. Sons of bitches, why have you come here? (pg30) The search for the truth is finally over, after a SS officer tells Elieze and the rest of the prisoners, why they have been brought to the concentration camp, and the terrible things that await them. You will be burned! With no compaction, you will be burned to cinder! Turned into ashes! (pg34) Elieze is stunned, and petrified at the news of being burned alive, how can the Germans be so cruel and cold hearted to just kill people for no reason, this is all a horrible nightmare for Elieze and the prisoners. A truck drew close and unloaded its hold, small children, Babies! Yes I did see this, with my own eyes.(pg32) Elieze cannot believe his eyes, how can something so incredible to believe be happening, and why doesnt anybody do something about this terrible nightmare. Why doesnt the world know about this horrible place, that is burning human being, and little defenseless children alive? If that is true, then I dont want to wait, ill run i nto the electrified barbed wire. That would be easier that slow death in the fire. (pg33) Elieze is now panicking and thinking of a better death, than to be burned alive. If he is going to die then he wants to have control over his own death. Now Elieze and his father are prisoners having to work and wait for their turn to be thrown into the crematorium, and be burned alive. As they approach the flames, they are ordered to go back to the barracks and wait to be transferred to another camp site. We had arrived in Buchenwald.(pg103) Elieze s father at this point cannot go on any further; he is tired, sick, and weak from all the beatings and cruelty the prisoners have been putting him through. They said that we were sick, that we would die, soon and that it would be a waste of food. (pg107) The guards did not feed Eliezes father because he is about to die, for the guards Eliezes father is just another body to throw away, they are just waiting for him to die so they can get rid of him. His last word had been my name.(pg112) Eliezes father could not fight any longer, after having a strong fever, he had started to hallucinate he could no longer go on dying on January 29. The resistance movement decided at that point to act.(pg1 15) Americans have penetrated into the camp and caused the SS to flee, and leave the prisoners behind. At six oclock that afternoon, the first American tank stood at the gates of Buchenwald.(pg115) the nightmare was over, just like that Elieze was a free man, he and the prisoners had been rescued from death. Not wanting to celebrate all Elieze wanted to do is eat some bread, he was dying of hunger and the way he wanted to celibate was by eating. From the depths of the mirror, a corps was contemplating me; the look in his eyes as he gazed at me never left me.(pg115) after so long of not eating right and being over worked like a slave, Elieze for the first time and could not believe it was him. In conclusion life is unexpected, and uncertain. The message The Pearl and Night give us is to never give up, to always keep fighting in what we believe. To stand up for our selves, and if possible to not allow others to control or take advantage over us. If we fall, to get up again to not allow miner speed bumps to slow us down. Fight for our right, our equality, and most importantly our freedom. These two amazing stories show us how brave and how much a human being can endure, under constant beatings and such cruelty by other human beings. This is a reminder to enjoy our life to the fullest, because any day our life, our luck can change so be happy with what we have and be grateful.

Product Life Cycle

Compaq notebooks 1. 0 INTRODUCTION Compaq Computer, based in Houston, Texas, is the world’s largest personal computer manufacturer and the fourth largest information technology (IT) company. From 1992-1997, the company’s aggressive high volume PC strategy propelled it to high growth rates in revenues, while its leadership in PC servers sustained strong margins and drove profit growth. Starting in 1995, former CEO Eckhard Pfieffer began to transform Compaq from a pure PC company to a full-service IT company, with the goal of becoming a $50 billion company that could compete with the likes of IBM and Hewlett-Packard.The key strategic moves were the acquisitions of Tandem Computer and Digital Equipment Corporation in 1997 and 1998, giving Compaq a diverse line of technologies and service capabilities. Compaq began revamping its information systems in 1994, building global enterprise information systems to support its globally optimized manufacturing and order fulfillment o perations. The systems were built primarily around SAP applications, running on Compaq PC servers and the Windows NT operating system in order to demonstrate that large enterprise systems could run on Compaq hardware.Compaq’s IT people were forced to distribute the SAP applications across ten interconnected sites around the world and customize extensively in order to run on Windows NT and meet Compaq’s needs. Compaq stumbled badly in 1998 as it faced new challenges in the PC market and tried to assimilate Tandem and Digital. In particular, Compaq struggled to catch up with Dell Computer, whose direct sales; build-to-order model gave it a big advantage in cost and speed over Compaq’s indirect sales, build-to-forecast approach.When the company disappointed investors with poor results in 1999, the board removed Pfieffer, who had been credited for Compaq’s previously stellar performance. Since Pfieffer’s departure, Compaq has reorganized itself along b usiness lines, streamlined its distribution channels and developed a new electronic commerce strategy called â€Å"NonStop eBusiness. † Compaq has gone through a series of IT reorganizations aimed at giving business units more control over IT decisions and resources. Compaq’s new CEO, Michael Capellas, came to the company in 1998 as CIO and was the force behind this reshaping of the IT organization.It is likely that newly hired CIO Robert V. Napier will continue the process in order to align IT with the new corporate structure, while also working to implement Compaq’s e-business strategies. Since 2007 till now Compaq Company has many products as follow: in 2007 they provide laptop Compaq Presarios to their customer, in 2008 they improve and developed Aero 4/33c Notebooks, and in 2009 they provide new model E500S Notebooks, 2011 EZ2700 Desktops and LT 486/33 Desktops at the same year. 2. 0 Compaq Cash flow The issues of cash flow for each stage of the product lif e cycle they are complete each other.Cash flow for a product as it moves on the life cycle curve will change. It’s very important to know and plan each stage for our product to be success. 2. 1cash flow in the five stages Introduction stage, The introduction of a new product onto the market is typically characterised by very slow sales, which may grow only very slightly over a long period of time. Whilst profits will gradually improve during this stage, it may take until near the completion of the introductory stage in the PLC before the company witness’s positive profitability.The reason for such low profitability during this stage is not so much the limited success of the product – measured in terms of low, albeit growing, sales – but the high costs of production and promotion that are required to try to develop customer awareness. R&D expenses are really high for Compaq in especially in terms of smart laptop, because now Compaq is moving in a new path of technology and there is no resource for them to use in order to reduce the R&D costs.Particularly in case of their new product Compaq Notebooks and Compaq Desktops that is already in introduction stage we can see some spectacular features for the first time about the Desktops. For example one of the new technologies that are used in Compaq Desktops is that it has a high quality and high processor. So we can see clearly that all of these new technologies have a heavy cost for producers. That is the reason that Compaq invests at least 13% of its sales revenue into R&D activities every year. For example Compaq spent $45 million on R&D this year compared to its competitor Dell 25 million. Growing stageThe growth stage in the PLC typically involves a rapid growth in sales as early adopters replace pioneers as the main consumer group. Whilst pioneers are characterized as those consumers who purchase products almost immediately when new products are launched, early adopters wait until t he price starts to fall and some of the product's potential weaknesses are ironed out. Compaq sales steadily increased as the product was promoted and became well known. It maintained growth in sales until 2010 through expanding the original product with new developments of quality, style, speed and price the total of cash flow.Compaq Desktops unit sales in 2009 14. 9 million PCs units and 10 million laptop units. Actually the growth stage for each company is a start point to collect its cash flow by the time, but for Compaq it starts form the first date of the product presentation directly. There are many devices in the market with Compaq product and services, why people prefer Compaq desktop? Quality, brand, price and speed. Maturity stage The maturity stage in the PLC is a key point for a firm because it marks the turning point in the product's success.Typically, the growth in sales decreases quite significantly and manufacturer's over-capacity (that is, larger than required inve ntories) results in a reaction by the firm and its competitors to slash price. In this stage Compaq desktop has a partner and that is Compaq Notebooks and Compaq Presario. This is the best extension strategy for this stage and it is totally clear that Compaq had planned for these year; Compaq development groups knew that they have to present such a powerful product with the capability of presence in two stages at the same time.The total sales units in this year have grown fast for Compaq in 2011 4. 721 thousand units. Declination stage Clearly, at this point, Compaq had to make a key business decision. Sales were falling; the product was in decline and losing its position. Should Compaq let the product ‘die', i. e. withdraw it from the market and give space for their new product. 2. 2 The Degree of Competition Faced by the Product by Applying Porter’s Five Forces of Competitiveness. The degree of competition between the competitors is very high. Successful products attr act other competitor businesses to start selling similar products or service.This indicates the third stage of the life cycle – maturity. This is the time of maximum profitability, when profits can be used to continue to build the brand. However, competitor brands from both Compaq itself (e. g. dell) and other company (e. g. acre) offered the same benefits and this slowed down sales and chipped away at computers market position. Compaq continued to support the development of the brand but some products (such as quality, price and style), struggled in a crowded market. 3. 0 Improving the Company’s Financial PerformanceRecommendations to improve performance will be focused on the product attributes and benefits with the aims to enhance driving experience and build brand personality. 3. 1 Promotion: Sales promotions have a significant effect on the behavior of consumers and trades people. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. 1. Price discrimination: Producers can introduce price discrimination through the use of sales promotions. They can charge different prices to different consumers and trade segments depending on how sensitive each segment is to particular prices.Coupons, special sales events, clearance sales and discounts are examples to explain the phenomenon. 2. Effect on consumer behaviour: as sales promotions are mostly announced for a short period, customers may feel a sense of urgency and stop comparing the alternatives. They are persuaded to act now rather than later. 3. Effect on trade behaviour: Short-term promotions present an opportunity and encourage dealers to forward buy. This forward buying ensures that retailers won’t to go out of stocks. As dealers have more than the normal stocks, they think it advisable to advertise in ocal media, arranged displays and offer attractive promotion deals to consumers. These actions help in increasing the store traffic. 4- Exterior Design Exterior design is the key product attribute that plays an important role in enhancing the overall product brand image. We will look at compaq exterior design in terms of: †¢Shape Many feel that the overall design of compaq is not unique enough. compaq must invest in building its creativity and innovative on it to have own characteristic outlook/shape of product brand image. †¢Color Product color the range offered by compaq generally not attractive or unique.As one of its core values is customer focus, compaq has to focus to be really customer oriented, knowing what the customers want and offer the range of colors that appeal to different market segment effectively. 5- Interior Design Interior design of the laptop refers to its overall instrument panels such as the keyboard, the dash board, the other accessories and special feature in the laptop which is perceived as not stylish. The materials used are also felt as average low quality. Throughout the years , there is not much improvement in this area which can WOW the consumers.In fact, all these features will help to create using experience. Interior design with aesthetic features and good sound protection will make the customer feels joy and excited thus creating a strong positive feeling with the laptop using experience. 3. 2 Length of the Product Life Cycle Be Prolonged Compaq Company has many problems and some customers needs when they solve these problems the length of product life cycle will be longer, from improving their product, quality and price and other needs such as style color etc†¦. Increasing Sales: a promotion can stimulate product sales.Manufacturers commonly reduce the price of a product to induce customers to make a purchase. In the short term this can increase the number of units sold, which can lead to increased market share in the long run if the customer permanently switches from a competitor's brand. 4-Brand Loyalty: sales promotions can also be used to increase brand awareness and loyalty. Clubs or special memberships provide consumers discounts or promotions for continued use. 5-Impulse Sales: Sales promotions can generate impulse sales. A customer may not be aware of a product until she enters a store and sees a sign advertising a sale price.Impulse sales also result from in-store demonstrations. 6- Exterior Design: Exterior design is the key product attribute that plays an important role in enhancing the overall product brand image. We will look at Compaq exterior design in terms of: †¢Shape Many feel that the overall design of Compaq is not unique enough. Compaq must invest in building its creativity and innovative on it to have own characteristic outlook/shape of product brand image. †¢Color Product color the range offered by Compaq generally not attractive or unique.As one of its core values is customer focus, Compaq has to focus to be really customer oriented, knowing what the customers want and offer the range of colors that appeal to different market segment effectively. 4. CONCLUSION Compaq business model has been analyzed in conjunction with the marketing mix that is employed to identify its target Market. They build their brand name with their tagline, Compaq philosophy of low fares is aimed to make computers affordable for everyone. Compaq also aims at making using easy, convenient and fun for its customers.Their services and their pricing work together to identify their target market, however, their promotional activities and their distributional channel is aggressive developed, planned, and executed to target both foreigners and locals alike. Moreover, more advertising model should be developed and Compaq need to identify more suitable areas for distribution as more and more loss potential target could be captured which will at end generate huge revenue for Compaq. Reference Bliss, J. (1998). â€Å"Expense May Thin Ranks Of AAP Plan,† Computer Reseller News, April 13..Business Wire, â€Å"CompuCom ‘Co-Locates’ with Compaq to Increase Manufacturing Efficiency and Reduce Product Delivery Time and Cost,† 7/7/98. Business Wire, â€Å"Compaq Leverages Microsoft Partnership In Aggressive Internal Windows 95 Transition; Global Rollout Will Enhance Customer Support,† 8/15/95. Commercial Times (Taiwan), â€Å"Compaq to Bring Taiwan Partners into Web-based Business System,†. Compaq Annual Report, 1998. Compaq Annual Report, 1999. Compaq Annual Report, 2000. Compaq Annual Report, 2001. Compaq Annual Report, 2002. Compaq Annual Report, 2003. Compaq Annual Report, 2008. CNET News. om, â€Å"Compaq inks deal with PCOrder. com,†, June 29, 1999. Crothers, Brooke, â€Å"Compaq sees shortfall, plans reorg,† CNET News. com, June 17, 1999. Dedrick, Jason and Kenneth L. Kraemer, 1998. Asia’s Computer Challenge: Threat or Opportunity for the United States and the World? New York: Oxford University Press. Hamblen, Matt and Kathleen Ohlson â€Å"Compaq : Reality Sinks In,† ComputerWorld, 6/21/99, Page 30 Hoover’s Online, Compaq profile. Industry Week, â€Å"What's Really Driving Apple's Recovery,† 3/15/99. Jackson, D. ()1998). â€Å"ERP Glitches Disrupt Compaq Order System,† The Australian 10 Nov, p36. Product life cycle The Product Life Cycle is indeed important in marketing since it tells the manufacturers when is the right time to launch a product and how should they launch it.   The cycle is concerned with the changes in the product, price, distribution, and the promotion.   The Product Life Cycle has four phases, the introduction stage, growth, stage, maturity stage, and the decline stage. The introduction stage deals with the launching of the product.   It concerns the product, price, distribution and promotion of the product.   One good example for this is the Nokia N80i.   This phone has a lot of other features that other phones do not have or it has combined features of different phones and it has turned into N80i.   It is a good example because it has just entered the market, and with the latest features, it can only be afforded by those who have extra $500 in their pockets.   It is during this stage that one promotes his product, giving out leaflets or pamphlets, having conferences, and the like.   And I believe that Nokia has done well in this part. Second, comes the growth stage.   This is the time when the company focuses on the growth of the revenue and their product being the preference product of the consumers. During this stage, the company heightens the distribution of the product.   The growth stage is when you improve and make innovations on your product.   One successful example would be the portable DVD players. Portable DVD players have been launched for quite some time now.   Furthermore, everybody is aware that there is this certain product available in the market.   As of now, there is a variety of portable DVD players.   They come in different colors and can play different kinds of file according to the buyers liking.   It is definitely a good example for this stage. The third stage or rather the maturity stage is when the product is at its peak in the market.   This is considered to be the most profitable stage.   This is when price are decreased to have more buyers.   Sales promotion is a must during this stage to maintain market share.   This is also the stage wherein the company aims their product to different from the other substitute products in the market. For instance, personal computers have long been in the market. A lot of computer brands have also arose in the market, like, BenQ, Dell, Apple, and Linux.   They have their own individuality and have their own identity.   Furthermore, the prices of their personal computers have already decreased in comparison with its prices when it was first launched in the market. The last stage would be the decline stage.   This stage is the time to decrease in production and price.   This is when the product is almost obsolete, or there has been a change in the preferences of the consumers.   Here are some ways to deal with the decline stage.   The company may close shop or to fully stop production and sales, continue production at a lower rate while hoping competitors will close or leave the market.   It can also be observed that in this stage, the distribution of the product becomes limited. This is what happened in the traditional cameras which only operate with film.   Only few companies sell this kind of cameras, unlike then, when almost all of the camera manufacturers compete to have the best kind of camera with film.   But then, it has already been replaced by digital cameras that are a lot cheaper in the long run (since there are no costs for photo developing and film), and they also provide an instant preview of the picture and are equipped with different settings for different uses. As of now, cameras that operate with film are cheaper than digital cameras.   Yes, traditional cameras are almost obsolete. It is only available for some photo and camera stores in the country.   And there are almost no promotional offers for this product. As said earlier, products have cycles, that's why they have innovations to remain attractive and profitable in the market. REFERENCES Bool, Hans. (2007).   A Normal Product Cycle-Some Examples. Ezine Articles. http://ezinearticles.com/?A-Normal-Product-Life-Cycle—Some-Examples&id=480455 Komninos, Ioannis. (2002).   Product Life Cycle Management.   Urban and Regional Innovation Research Unit. http://www.urenio.org/tools/en/Product_Life_Cycle_Management.pdf Products-Product Life Cycle. Tutor2u. http://www.tutor2u.net/business/marketing/products_lifecycle.asp The Product Life Cycle.   NetMBA. http://www.netmba.com/marketing/product/lifecycle/ The Product Life Cycle (PLC).   Marketing Teacher.   http://marketingteacher.com/Lessons/lesson_plc.htm ; ;

Interests, issues, and psychological distance in integrative negotiation Essay

Integrative negotiation Introduction                   Giacomantonio, De Dreu, & Mannetti, (2010) argues that integrative negotiation is likely to reduce occurrence of future conflicts, result in acceptable agreements, and maintain the feelings of self-efficacy. The study used experimental design to evaluate the process and importance of integrative negotiations in conflict resolution. The evaluation was done based on the underlying interests (primary focus) and underlying issues (secondary focus). Primary focus was said to be the main considerations in integrative negations. Many negotiations fail to address the underlying interests and concentrate on issues and thus they end not getting a long-term solution. The authors argue that low psychological distance play an important part in constructive integrative negotiation as opposed to long distance.                   According to the study, integrative approach ensures that the warring parties are involved in negotiations and they achieve aspirations rather than fifty-fifty compromise. Many research carried out on integrative negotiations reveals that they end result is a win-win situation without compromising on any issue or need. In addition, the design of integrative negotiation involves considerations of the underlying issues in order to address the conflict effectively. The integration allow cooperation during conflict resolution process and ensure that no issues that are left unattended. Since all the issues are addressed during the initial conflict resolution, the probability of future conflicts is reduced significantly.                   According to the study, debriefing of the negotiators prior to the negotiation process helps the development of integrative negotiation. The process is enhanced from the fact that the negotiators familiarise with the situations and understand the priorities and preferences of their subjects. According to the authors, integrative negotiations are effective when negotiations involve on conflicting group members. When negotiation includes out-group people, there is high likely hood of disruptive and hurting negotiations rather than cooperative solution, which is the major factor in integrative negotiations. References Giacomantonio, M., De Dreu, C. W., & Mannetti, L. (2010). Now you see it, now you don’t: interests, issues, and psychological distance in integrative negotiation.  Journal of Personality & Social Psychology,  98(5), 761-774 http://search.proquest.com.ezproxy.apollolibrary.com/docview/614552589/fulltextPDF/EAB7338B11CA4437PQ/1?accountid=35812http://dip38.psi.uniroma1.it/servizi/dppss2012/sites/default/files/giacomantonio_et_al._2010_jpsp.pdf Source document

Developing a Global Marketing Plan for Triumph Motorcycles The WritePass Journal

Developing a Global Marketing Plan for Triumph Motorcycles Introduction Developing a Global Marketing Plan for Triumph Motorcycles IntroductionMarketing objectives2. Product adaptation3. Promotion mixConclusionIntroductionMarketing objectivesProduct adaptationPromotion Mixa. Adverting objective  b. Sales promotionsc. Personal sellingd. Other promotional methodsDistribution: from origin to destinationa. Port selectionb. Mode selectionc. Packingd. Document requirede. Insurancef. Freight forwarderg. Channels of distributionh. Wholesale middlemeni. Import and export agentj. WarehousingPrice determinationTerm of saleMethods of paymentConclusionReference:Related Introduction Triumph motorcycles is a privately- owned British company. Triumph has always had its own distinctive character and a history of creating motorcycles. The company plans to enter Chinese market, they prepared a detailed marketing plan, which is including 7 main parts: marketing objectives, product adaptation, promotion mix, distribution, price determination, term of sale, and methods of payment. Marketing objectives a). Establish retail stores in Shanghai, Beijing and Hongkong b). plan to add 5 to 15 dealers through 2013 c). Increase retail unit sales to more than 28 percent d). Triumph for the planning years above 3,000,000, take 0.9% market share e). target markets- buy for leisure, buy for competition, and buy for collection. Market segment: a) geographic segmentation- population growth rate around 5.28†°, male to female ratio was 119:100, target population is around 50 000, East Sea and South Sea biggest part of Chinese GDP, China GNP in 2009 was $437 billion,   in 2008 was $422 billion, growth rate 9.65% b). Demographic segmentation- between 25 and 45 occupied 70%.   Buy for competition aged between 25-30, for collection aged over 38, buy it for leisure aged 30-40, aged 25 years above, 80% of target audience Bachelor degree or above. c). psychographic segmentation-(SRIC-BI) and (VALS) 2. Product adaptation a). core product benefits- features, image, technology, and perceived value b). product attributes-brand name, quality, packaging, design, size and color variants, country of origin, price c).support service-livery, installation, guarantees, after-sales service and spare parts 3. Promotion mix a), 1.advertising objective- increase among 200,000 people who personal annual income above $100,000, from 22 percent to 31percent in one year. 2. Media mix- television, magazines, outdoor, brochures and internet 3. Massage- Is not only a motorcycle, but also a lifestyle; go your own way b). 1.Sales promotions objective- carry new items, encouraging stocking, building brand loyalty, encouraging support of a new product or model, and searching more potential customers. 2. coupons-10% discount 3. Specialty advertising- low-cost items bearing the company’s name and address c). Personal selling- hired 10-15 sellers, AIDA method, FABV method d). Other promotional methods- Catalog marketing, Telemarketing 5. Distribution: from origin to destination a). Port selection-Tianjin portï ¼Å' Hongkong portï ¼Å'Shanghai port b). Mode selection C). Packing- wooden case, label attached on the container d). Document required- transportation documents, banking documents, commercial documents and government documents. e). Insurance- cover loss and damage to the product f). Freight forwarder- 1.advantages concentrated core business, reduce investment fee, decrease the risk, reduce the cost, save the expenditure, and decrease inventory; improve level of transportation service, improved; finally 2. reduce control in the supply chain, bring risk of relationship management, cause leakage of business secrets g). Channels of distribution- two-level channel: a wholesaler and a retailer. Type: department store and franchise organization. h). Wholesale middlemen- full-service wholesaler, mark-up the cost of 20 percent i). Import and export agent- negotiates exchange transaction, commission of 2 to 6 percent of the selling price j). Warehousing- distribution and automated warehouses, locate suburb of Shanghai 6. Price determination- Total retail price in China of $24,763, is a 206 percent of the British price 7. Term of sale-Ex-workï ¼Å'FOB, FAS,CIF 8. Methods of payment- cash in advance (unfair), letter of credit, open account (later) Conclusion The Chinese market is potential market for the company to entry. Triumph will find huge power of purchasing in China. Moreover, it has increasing demand of Chinese consumers for luxury products. Triumph motorcycle before enter Chinese market, they prepared a detailed marketing plan. Triumph already entry Chinese market. Introduction Triumph motorcycles is a privately- owned British company and that their motorcycle are designed, developed. Triumph has always had its own distinctive character and a history of creating motorcycles. Triumph’s aim is to craft motorcycles that deliver a great riding experience through the fusion of well- balanced, easy to handle chassis and strong, flexible engines. The company currently has market in many major counties like the UK, America, and Japan (Triumphmotorcycles.co.uk, 2011). As the development of emerging marketing, the company plans to enter Chinese market. In the face of globalization many firms attempt to expand their sales into Chinese market. However, internationalization is unlikely to be successful unless the firm prepares in advance. Just like Triumph motorcycle before enter Chinese market, they prepared a detailed marketing plan, which is including 7 main parts: marketing objectives, product adaptation, promotion mix, distribution, price determination, term of sale, and methods of payment. Marketing objectives In Chinese market Triumph continue developing truly existing motorcycles product that are distinctive in looks, design and performance to this new market. Triumph’s aim is to craft motorcycles that deliver a great riding experience through the fusion of well- balanced, easy to handle chassis and strong, flexible engines. The result is an inspiring range of motorcycles delivering intelligent, usable performance (Triumphmotorcycles.co.uk, 2011). In addition, in Chinese market Triumph group will pay more attention on after-sale service, such as, provide assembling and fitting service for customer convenience, also provide accessory. The long-term development projects and the solid business base Triumph have to start their new business relationship. Triumph already have retail store in Taiwan, according to this situation before enter Chinese main market they will sell product in internet first. This model we called â€Å"DELL direct selling model†. This model not only can b ring more profit for the company, but also make the user close to the company. Then supply of goods and service available to meet market demand. Next step will to establish retail stores in Shanghai, Beijing and Hongkong. Triumph strategy is multi-generational and multi-cultural. It calls to grow sales to their core customers, while growing sales to outreach customers at a faster rate. In Chinese markets Triumph plan to add 5 to 15 dealers through 2013, and in the same period increase retail unit sales to more than 28 percent (figure 2). From (figure 1) we can see that the whole industry sales for the 2009 about 25,427,700, industry sales for the 2010/1-7 mouths around 16,839,900, estimate industry sales for the planning year around 40,000,000, estimate sales for Triumph for the planning years above 3,000,000, take 0.9% market share of whole market (stats.gov.cn, 2009). Triumph has a great number of Chinese market information. These are information will help company good to know who is the potential customer, what they need, and how to communicate with customer. The target markets are followed: buy for leisure, buy for competition, and buy for collection. Triumph will use E-commerce which is the selling or buying of goods and information over the internet, and through transport. So they will spare no effort to serve their customer with high quality products and best service, no territory restriction. From geographic segmentation, China has a vast territory and a large population, despite the implementation of birth control, still sees a yearly net increase of 17 million peoples, a number equal to the population of a medium-sized country. The population growth rate is keep around 5.28†°, male to female ratio was 119:100(baidu.com, 2009). So Triumph total amount of target population is around 50 000. According to geographical region China is divided into three ladders. The most population focus mainly on ladder 1 and ladder 2.China from south to north is Bo Hai Sea, Yellow Sea, East Sea and South Sea. These four main areas boast a developed economy, well- grounded infrastructure and abundant human resources. Especially, areas of Ea st Sea and South Sea, these two areas contribute a biggest part of Chinese GDP. China GNP in 2009 was $437 billion, and in 2008 was $422 billion, growth rate about 9.65% (baidu.com, 2009). So Triumph’s new market will focus on Shanghai, Beijing and Hongkong. From demographic segmentation, the sex ratio of male customer is higher than the female customer.   The age of the patients was mainly between 25 and 45 which occupied 70%. Customer   buy product for competition aged between 25-30, for collection aged over 38, buy it for leisure will be a biggest part of sales, usually, aged 30-40. Aged 25 years above, 80% of target audience have Bachelor degree or above. Personal annual income above $100,000 will be target group. In China, around 200,000 people personal annual income above $100,000(stats.gov.cn, 2011). In psychographic segmentation, customer divided into different groups on the basis of lifestyle or personality and values (Kotler P, 2000). According to the consulting business intelligence’s (SRIC-BI) value and lifestyles (VALS), the target audience trend to followed kinds of people: innovators who successful, sophisticated, with high self-esteem, also are very active consumers, purchases tastes for upscale product and service; Achievers who have goal-oriented lifestyles and a deep commitment career and family, image is important to achievers, they favor established, prestige product and services that demonstrate success to their peers; Strivers who are trendy and fun loving, favor stylish product, they are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their   ability to buy(strategicbusinessinsights.com, 2011). In behavioral segmentation, the target group will be who trend to spending too much money on luxuries; who enjoys going to competition, like something exciting; who favor collection, a way to demonstrate success. Product adaptation â€Å"In creating an acceptable product offer for international market it is necessary to examine first what contributes to the ‘total’ product offer (Hollensen S, 2004).† In order to the product can be adapted for the Chinese market, it is necessary to examine what the product offer, which is called to the three levels of a product. First level, core product benefits which is include functional features, image, technology, and perceived value (Hollensen S, 2004). A product can also be adapted to function under Chinese political conditions. Development new technology and it’s for reducing motorcycle emissions in whole motorcycle industry. In Chinese market, Triumph still will keep have a distinctive three-cylinder layout, which makes them more powerful than the two-cylinder bikes, and more relaxing than the high revving four-cylinder bikes. In product image area, try to make customer feel comfortable, classical, fashion and luxurious. Motorcycles were also classified by types of use, generally separated into four groups: standard, which emphasized simplicity and cost; performance, which focused on racing and speed; touring, which focused on comfort and amenities for long-distance travel; and custom, which featured styling and individual owner customization (source: Caseâ… £.4 Triumph Motorcycles Ltd). Second level, generally we called product attributes, include brand name, quality, packaging, design, size and color variants, country of origin, price and staff behavior (Hollensen S, 2004). In Chinese market, the brand name better to change, because of different language system. For instance, in Taiwan market they change the brand name to Kaixuan which mean victory in Chinese. Chinese name will be better and easy for customer to pronounce, recognize and remember, so the company better to continue use Kaixuan in Chinese new market, also Triumph available too. In order to reduce the cost, product assembly in China, but supplier from a round the world, keep product quality in the first level. The packaging, design, and color, which featured individual owner customization, depend on customer different demand, if customers willing to pay more for the convenience, appearance, dependability, and prestige of better packages, design, and color, the price of a product also will be difference and charge extra money; in a other hand, if customer do not want individual owner customization, the packaging, design, and color will be fixed and free, which already included in a product; in generally speaking, pricing strategy will follow Taiwan’s market. The size of Triumph’s motorcycles are in the middleweight and heavyweight category only, these two categories satisfy Chinese market demand. Third level, which include delivery, installation, guarantees, after-sales service and spare parts (Hollensen,S, 2004). Triumph will set up after-sales service in Chinese market, offer prompt and reliable after sale service, p romise timely delivery, and guaranteed quality. Customer do not need to worried about repair, maintenance, and spare parts, all the service will be offered by Chinese after-sales service department. Promotion Mix a. Adverting objective â€Å"The advertising objective must flow from prior decisions on target market, market positioning, marketing mix (Kotler P, 2000).† Triumph’s advertising objective: to increase among 200,000 people who personal annual income above $100,000 the number who identify brand Triumph as a good quality, performance and worth to buy from 22 percent to 31percent in one year. Persuasive advertising will be the best choice for Triumph. Triumph attempts to persuade consumers that delivers special taste and status than other brands of motorcycle. Try to make an explicit comparison of the attributes of another brand, such as, compare with Harley-Davidson. In media mix area, Triumph attempts to use television, magazines, outdoor, brochures and internet.   Television advertising combines sight, sound and motion, also appealing to the sense, and with high attention and reach (Kotler P, 2000). For a new band in Chinese market, the first step should let costumer recognize the brand, s o need keep exposal. Triumph attempts to advertise at peak viewing time at the CCTV (is a biggest TV station in China), especially during economic news time. Magazines might be a good choice. It is with high geographic and demographic selectivity, credibility and prestige, high- quality reproduction, long life and good pass-along readership (Kotler P, 2000). There are several magazines on the list, such as, For Him Magazine, which is best choice for man to read; Hurui Magnate Magazine, it is popular in rich people; or Auto Magazine. There are several reasons for choice outdoor advertising, because of high repeat exposure, flexibility, low cost and low competition (Kotler P, 2000).   The poster announces in extra- large print in the commercial center and shopping center of a city. Brochures is a convenient media, it is more flexibility, full control and can dramatize messages. Triumph attempt to production a brochures, which include company history, product information, big event, contact information so on, then send to different kind of place, such as, golf club, polo club, yacht club, luxurious hotel, owner retail store and auction house. The most popular approach is the internet advertising, which include high selectivity, interactive possibilities, and relatively low cost. For example, Triumph can use facebook build close relationship with customers, also advertising on facebook.   â€Å"Is not only a motorcycle, but also a lifestyle; go your own way†, it is a main advertising massage and product value Triumph deliver to customer.   b. Sales promotions For Triumph, sales promotion objectives include persuading retailers to carry new items, encouraging stocking of related item, building brand loyalty, encouraging support of a new product or model, and encouraging searching more potential customers (Kotler P, 2000). In order to achieve the objectives, there are many sales promotion tools can be use. For instance, free trials, which inviting purchasers to try the product without cost, after that they may will buy the product. Triumph encourage free test-drives to stimulate purchase interest. Moreover, use coupons, which saving on the purchase of a specific product. Such as, buy Triumph’s coat with its T-shirt by a 10% discount coupon. Specialty advertising, which consists of useful, low-cost items bearing the company’s name and address, give to prospects and customers. Such as, pens, calendars. Join trade shows and conventions, which display to demonstrate Triumph’s product. Usually, trade show attracted thousand and thousand people attendance. c. Personal selling Personal selling is person-to person communication between a company and a buyer. The seller’s communication effort is focused on persuading, marking a sale and building a relationship with buyer (Keegan W. Green M. 2008). Every Triumph seller must be well trained, providing training in a specific trade with aim of gaining employment. Every Triumph retail store hired 10-15 sellers. Triumph’s seller will use two main methods to desire customer purchase behavior. First one is AIDA method- get attention〠interest〠desire〠action (Kotler P, 2000), seller mouth to mouth introduce brand or product story to customers. Second one is FABV method-features〠advantages〠benefits and value (Kotler P, 2000), seller focus on describe product’s   physical characteristics, and what the advantage. In order to better satisfy the clients, in Triumph, one seller completely follow one order, include guide after-sales service. d. Other promotional methods Catalog marketing: Triumph send full-line merchandise catalogs, specialty consumer catalogs, and business catalogs, usually in print form but also sometimes as CDs, videos, or on-line to customer (Kotler P, 2000). Make customer good to know Triumph and their product and service. Telemarketing: Triumph use telephone to attract new customer, to take order. Telemarketing will increase company’s income, reduce cost, improve customer satisfaction, and offer customer service and technical support. Distribution: from origin to destination a. Port selection In order to reduce the cost, Triumph plan to joint venture one Chinese motorcycle company, so most product assembly in China, some new and special case assembly in UK, and supplier from around the world. For example, a batch of products from British port deliver to Shanghai port by ocean carry, then distribute to Shanghai’s retail store. Beijing close with Tianjin port, Hongkong close with Hongkong port, so transportation is very convenient of all three markets. b. Mode selection Transportation usually constitutes 10-15 percent of the retail costs of imported goods (Hollensen S, 2004). There are four main modes of transport: rail, air, ocean and road. According to above comparison, Triumph will choice ocean carrier to be main vehicle; special use for international business to business mode; for national B to B, or B to C mode use motor carrier will be economical. If customer have extra requirement, air carriers also will be available, but need pay extra deliver fee. c. Packing A packing that catches the eye will help us push the sales. Triumph attempt to use wooden case to package motorcycle, use existing label make it to be an elaborately designed graphic that is part of the package. This label might describe the product: who produce this product, where it was made, and what kind of product it is (Kotler P, 2000). Finally, the label might promote the Triumph through its attractive graphics. Triumph will use container to deliver product, the label may be attached on the container, the label will identifies the product or brand, also will increase ratio of brand exposure. d. Document required Triumph require following four most common export documents: transportation documents, banking documents, commercial documents and government documents. Transportation document include bill of lading, dock receipt and insurance certificate (Hollensen S, 2004). More specific, now Triumph had a batch of product should transport from UK to Shanghai by ocean carrier. Ocean carrier will issue of dock receipt to Triumph to prove carrier received the product and start take responsibility of these products. Then will received bill of lading, may be used as an instrument of ownership. â€Å"Banking documents letter of credit is a financial document issued by a bank at the request of the Chinese Triumph, guaranteeing payment to the UK Triumph if certain term and a transaction are met† (Hollensen S, 2004). Commercial invoice is the bill for the products from the exporter to buyer, also as a basis of taxation to British government. Government documents included export declaration, consula r invoice and certificate of origin (Hollensen S, 2004). If British Triumph want to export their product to China, they have to complete fill the export declaration, include transportation information; also need consular invoice from Chinese consul that is used to control goods shipped there; certificate of origin is a document that is make Chinese buyer   to know the origin of motorcycle. e. Insurance On the other hand, Triumph need to buy insurance certificate, that is provided to cover loss and damage to the product during the transport process. f. Freight forwarder Hiring a freight forwarder for Triumph Motorcycles transportation, will have distinct advantages and disadvantages. Analysis of pros and cons of hiring a freight forwarder, there are several advantages to hiring a freight forwarder with the goal to concentrated on all effort to developing core business; also can reduce investment fee, and decrease the risk; Triumph will reduce the cost, save the expenditure, and decrease inventory; improve level of transportation service, be more professional, the enterprise image is greatly improved; finally, take advantage of an in-place network complete with resources and experience. Unfortunately, freight forwarder might cause Triumph reduce the firm’s control in the supply chain; may bring risk of consumer relationship management; and might cause leakage of business secrets (etest8.com, 2011). g. Channels of distribution Triumph attempt to select a two-level channel to enter Chinese market. A two-level channel contains two selling intermediaries, such as a wholesaler and a retailer. There are two types of retailers satisfy Triumph motorcycle: department store and franchise organization. Department store operation several product lines, each line operated as a separate department, such as Shanghai Isetan which is located commercial center, only sell luxury goods. Business format franchising is mutually beneficial to both franchiser and franchisee. The franchisees familiarity with Chinese current surrounding, and they will bring the huge purchasing power of the franchisor (Kotler P, 2000). Chinese Triumph attempt to develop a brick-and-click model we called E-business. Customer available to make order through on-line, but need choice a specific retailer before you buy, then you order will send to this retailer. In first year, Triumph plans to open 6 shops in China, one department store and one franchis ed in Shanghai, and the same strategy in Beijing and Hongkong. Retail will markup for product of in each type of retail. For instance, suppose a Triumph motorcycle has the following costs and sales expectation: variable cost per unit is $1,000; fixed cost is $1, 000, 000; expected unit sales about 200. The manufacture’s unit cost is given by $6,000; the manufacturer’s markup price {markup price= unit cost / (1-desired return on sales 25%)} is given by $8,000.   Triumph would charge Chinese retail $8,000 per motorcycle and make a profit of $2,000 per unit (Kotler P, 2000). h. Wholesale middlemen There are major wholesaler types: merchant wholesalers, full-service wholesalers, limited-service wholesalers, brokers and agents, manufacturers’ and retailers’ branches and offices, and miscellaneous wholesalers (Kotler P, 2000). According to Triumph’s situation, better to choice full-service wholesaler who only carry one merchandise line; also carry stock, maintain a sales force, offer credit, make deliveries, and provide management assistance to Triumph’s retail (Kotler P, 2000). Wholesalers usually mark-up the cost of the goods by conventional percentage, say 20 percent, to cover their expenses. Expenses may take 17 percent of the gross margin, leaving a profit margin of 3 percent (Kotler P, 2000). i. Import and export agent â€Å"Main function is to facilitate buying and selling, for which they earn a commission of 2 to 6 percent of the selling price (Kotler P, 2000).† Triumph hire a Chinese import agent who negotiates exchange transaction between British Triumph to Chinese wholesalers, but does not take power to the goods being purchased or sold. In China, current most import agent will charge 10 to 20 percent guarantee deposit, then import agent open a letter of credit to export part, that kind of work was import and export agent do. j. Warehousing Triumph in order to reduce warehousing costs, build a distribution and automated warehouses. This warehouses not only with advanced materials-handling system under the control of central computer, but also will as soon as possible to move out receiving goods (Kotler P, 2000). These warehouses will reduce worker injuries, labor costs, pilferage, and breakage and improved inventory control; benefit for consumer too, such as deliver on time. The warehouse will locate suburb of Shanghai, Because Shanghai between Beijing and Hongkong, also near the port. Price determination Triumph motorcycles shipped from Britain to China In this example, Triumph motorcycles shipped from Britain to China. A shipment of product that costs ex-works $12,000 in Britain, and total retail price approximately $25,000 in China. First, there is the total shipping charge of $5,485, which is 46% of the ex-works price. A currency adjustment factor is to protect the seller from disadvantageous shifts in the Dollar to RMB exchange rate.   Finally, a dealer markup of 25 percent adds up to $4,952 of the British price. Total retail price in China of $24,763, is a 206 percent of the British price (Keegan W. Green M. 2008). Term of sale Ex-work means that the price quoted by the British Triumph applies at a certain point, and the buyer bears all risks and expenses from that point on. This term affords Chinese buyer maximum control over the cost of transporting the goods (Keegan W. Green M. 2008). With free on board (FOB) named port, the British Triumph will take the responsibility until the goods have cleared the ship’s rail, then the Chinese buyer take all responsibility of the goods the moment they pass over the ship’s rail. The price quote includes all charge up to the point when goods have been loaded (Hollensen S, 2004). Free alongside ship (FAS) named port is for a transaction in which seller places the shipment alongside, the goods will be transported out of the Britain by ocean vessel. The seller pays all charges up to the point; the buyer has to pay for loading the goods on the shipment. When goods are shipped cost, insurance, freight (CIF) named port, the risk of loss or damage to goods is t ransferred to the buyer once the goods have passed the ship’s rail. However, the British Triumph has to pay the expense of transportation, must also provide the necessary insurance (Keegan W. Green M. 2008). Methods of payment The most common payment methods are including: cash in advance, letter of credit, documents against payment and acceptance, open account, and consignment. The favorable term to the exporter is cash advance because it with low risk and financial risk, also allows for immediate use of the money. However, this method of payment unfair for importer, if they pay the money and the goods may not received. So such methods are not available for Triumph. Worldwide letters of credit are very popularly and very important. â€Å"Banking documents letter of credit is a financial document issued by a bank at the request of the Chinese Triumph, guaranteeing payment to the UK Triumph if certain term and a transaction are met† (Hollensen S, 2004). Open account is quite simplicity to Chinese buyer, they does not have to pay credit charge to banks. The Chinese buyer can pick up the goods without payment first. A disadvantage of the method is that there are no safeguards for payment. Consequently, for the first cooperation using letter of credit benefit for both side. However, if later British Triumph feel Chinese buyers are very trustworthy and excellent credit rating, there is another option for payment which is consignment (Hollensen S, 2004). Conclusion The Chinese market is potential market for the company to entry. Triumph will find huge power of purchasing in China. Moreover, it has increasing demand of Chinese consumers for luxury products. Chinese attempt to improvement of life quality and the change of consumption view. On the other side, the brand is new and young for Chinese market, it means low brand awareness; also strong competition its threats. Fortunately, Triumph motorcycle before enter Chinese market, they prepared a detailed marketing plan. Triumph already entry Chinese market. Reference: Triumphmotorcycles.co.uk, (2011) triumphmotorcycles.co.uk/the-triumph-company [Viewed 25 Feb. 2011] www.baidu.com  (2009)  the  rate  of  gender  proportion,  http://tieba.baidu.com/f?kz=563315305  [Viewed 25 Feb. 2011] www.baidu.com  (2009)  the  rank  of  GNP  all  over  the  world,  http://zhidao.baidu.com/question/117304651  [Viewed 25 Feb. 2011] stats.gov.cn, (2011)stats.gov.cn/tjsj/qtsj/   [Viewed 26 Feb.2011] Kotler P. (2000), Marketing management, New Jersey:Prentice Hall. strategicbusinessinsights.com strategicbusinessinsights.com/vals/ustypes.shtml [Viewed 26 Feb. 2011] Hollensen S. (2004) Global Marketing: a decision- oriented approach. Essex: Prentice Hall. Triumphmotorcycles.co.uk, (2011) triumphmotorcycles.co.uk/triumph-world [Viewed 28 Feb. 2011] Etest8.com (2011) etest8.com/html/180110.htm   [Viewed 28 Feb. 2011] Keegan W. Green M. (2008) Global Marketing, United States of America: Pearson Prentice Hall. Harley-davidson.com, (2011) http://investor.harley-davidson.com/annual.cfm [Viewed 1 Mar. 2011] Triumphtaiwan.com, (2011) triumphtaiwan.com/2010-moto/price.html [Viewed 1 Mar. 2011] Zeji Z, (2008) Motorcycle industry urged to upgrade.http://en.ce.cn/Insight/200801/02/t20080102_14090054.shtml [Viewed 3 Mar. 2011]

Gait Analysis Essay Example

Gait Analysis Essay Example Gait Analysis Essay Gait Analysis Essay Gait Analysis Name: Course: Lecturer: : Date: Gait Analysis Gait analysis in biometrics Gait analysis has been a subject of discussion for many years as to its use. The recognition f gait by computers requires profound knowledge to instill in them the ability to recognize human traits or gait. Gait analysis is a new form of technology that has attracted the attention of computer enthusiasts and the medical fraternity alike, due to the profound abilities of the gait (Li, Miaou, Hung, Sese, 2003). The use of gait falls in two core categories, which are the gait recognition as a biometric and gait use as a means of rehabilitation and sports activity. Gait has attracted a lot of attention in many areas of its abilities. The area, which has attracted most interest, is the visual aspect of recognition by an individual’s gait. Gait analysis in biometrics works in ways that were never thought as possible in earlier periods (Whittle, 1996). . However, this has been enabled by the technological advancements in all aspects aiding research in the topic of gait use. Its use in the field of biometrics has enabled identification of suspicious individuals and restricting entry into various premises such as offices and residences of people. This is done is such a way that the biometric system is set in a way that it has the ability to recognize the bodily features of the people it is allowed to give entry or access into various premises. Biometrics, which involves identification of people by their features, is a new way of doing things, which can be attributed to the presence technological advancements (Razali Manaf, 2007) The common field of biometric is the use of fingerprints in the identification of individuals and facial recognition. These forms of gait analysis are used in numerous countries around the world. This is in areas of ensuring security especially within sensitive areas that are susceptible to criminal acts. Despite the advantages accrued to this forms of gait analysis, they are becoming obsolete in the sense that they are cumbersome in their use. For instance, fingerprint and facial recognition require a lot of effort to identify people. In addition, the gait systems cannot identify all individuals in busy areas such as airports and banks, which are susceptible to criminal, and terror activities. Hence, these vulnerabilities necessitate the creation of new forms of gait, which are able to recognize individuals even in crowded places with ease and adequate speed simultaneously. Gait recognition systems work in identical ways (Li et al., 2003). They rely on information fed to them about the specific individual. This enables the system to have background data and be able to recognize individuals at any vantage points. The individual should provide his features portrayed in background viewpoint. The gait detector is placed on a vantage point in order to allow it to recognize individuals from various positions. The gait detector takes up the features identified and compares them with the existing data in relation to the individual. This is with the hope of attaining positive recognition of the individual. The identification process can be classified into two distinct approaches the motion based approach model based approach. The model based approach focuses on the individual’s bodily features such as posture, walking styles, the height, neck length, feet length and the distance between the pelvis and the feet. Such details are vital in exact body recognition by the gait detector. The motion-based approach is whereby the gait detector recognizes the motion patterns of an individual such as the movement of the hands while walking (Post, 2006). Such movements are put as data and are fed into the gait for future recognition of the individual. Despite the numerous advantages accrued from the use of gait systems as biometric identifiers. The gait data can be manipulated by use of identical height and items such as clothing and shoes to gain identical height or body size. In addition, body movements can be mastered to gain access of individual residences or other premises. Moreover, the use of gait systems can be used with other forms of identifiers, which enhance their ability to recognize individuals with utmost accuracy. Gait analysis in rehabilitation and sport activities Gait analysis systems in the art of rehabilitation treatment and the enhancement of performance of individuals is different is some aspects in relation to gait systems used in biometrics. The gait capture systems are different because they are not invasive in terms of individual privacy, and more so, they do not operate without the consent of the subject. Gait systems because of consent from the subjects are elaborate in study of the gait. They are efficient because of their incorporation of various systems in the evaluation of the subject’s gait. Methods vary in terms of their application and methodology and more so the treatment of various conditions. Several equipments are used in the evaluation of the gait of an individual, they include, electromyography data, magnetic fields, cameras and force plates (Post, 2006). However, notion capture systems are disadvantageous in that they do not allow outdoor movement and mobile motion capture. This inhibits the medical practitioners from getting a clarified answer in relation to the movements of an individual on real terrain in comparison to the evenly shaped and sized floors in the medical institutions. Some gait systems use sensors placed on the subject’s body; these sensors are connected to a transmitter, which generates low electromagnetic forces. The electromagnetic enables the connection to the computer, which is programmed with tracking software for monitoring the different positions and movements of the body locations. Despite the efficiency provided by such methods, the method cannot be used effectively in the presence of other electromagnetic fields provided by other electronic equipment within an area. In addition, the presence of metal, which is attracted to any magnetic force, poses a challenge in the use of this method. Other methods use cameras with infrared capabilities. Cameras are used to monitor the markers placed on the subject’s body and they resonate with each movement of the individual. The primary focus of this system is on the central points and joints of the body in the evaluation of the subject. Artificial neural networks are another form of gait systems in that they use layer feed forward networks to examine the bodily activity of individuals. People with sports injuries, bodily injuries unrelated to sporting activities and those who have ever suffered from stroke require this form of treatment because it focuses on the movement of muscles and other vital body movements (Li et al., 2003). The methods usually use physical assistance from physiotherapists and medical practitioners to assist in the movement and therapy, which might eventually enable movement of the muscles. Gait analysis is extensive in terms of its study and its use. Gait analysis has been a successful subject of study because it has given people hope of achieving treatments in extensive study of body movements. In addition, it has enabled improvements in the methods used to achieve security in people’s areas of residences, premises and other sensitive pubic and private areas such as military barracks, airports, seaports and banks (Lee, 2003). There is adequate room for more inventions in terms of new gait systems. This can only be facilitated by the presence of new technological advancements, which have aided in the formation of new systems. Such systems will eventually transform the way medical practitioners with specific reference to the physiotherapists involved in the treatment of bodily-related ailments and injuries. References Lee, L. (2003). Gait Analysis for Classification. Boston, MA: Massachusetts Institute of Technology Li, Y., Miaou, S., Hung, K. C., Sese, J. T. (2003). A Gait Analysis System Using Two Cameras with Orthogonal View. Chung-Li: Chung Yuan Christian University Post, D. C. (2006). Gait Analysis Review. Washington, DC: Mendeley University Razali, N. S., Manaf, A. A. (2003). Gait Analysis for Criminal Identification Based on Motion Capture. Advanced Informatics School, Universiti Teknologi Malaysia Whittle, M. W. (1996). Clinical gait analysis: A review. Human Movement Science, 15(3), 369–387

Strategic Management Accounting Essay Example | Topics and Well Written Essays - 2250 words - 2

Strategic Management Accounting - Essay Example In this paper the business model of United States Postal Service will be analyzed. USPS is an independent agency of the United States federal government responsible for providing postal service in the United States. The USPS employed 626,764 workers as on January, 2014 and operated 211,654 vehicles in 2013. The USPS is the operator of the largest civilian vehicle fleet in the world. The USPS is legally obligated to serve all Americans, regardless of geography, at uniform price and quality. The USPS has exclusive access to letter boxes marked "U.S. Mail" and personal letterboxes in the United States, but still competes against private package delivery services, such as UPS and has part use with FedEx Express. The paper will explore different constituents of product and capital markets to understand interaction between both the markets. The United States Postal Service is facing the most urgent financial challenge in its history. Protecting the viability of the nation’s postal system is a complex and difficult task that has no simple solution. The Postal Accountability and Enhancement Act of 2006 (hereafter referred to as the Postal Act of 2006) revised the break-even regulatory model of the Postal Reorganization Act of 1970 (PRA) in favor of a profit and loss model. An underlying presumption of the Postal Act of 2006 was that mail volume would continue to grow. However, falling mail volumes due to the recession and electronic diversion, combined with the additional statutory burdens that are discussed in greater detail later in this paper, make it evident that the Postal Service’s existing business model does not provide the flexibility needed to meet the new market realities. The tools available to the Postal Service are insufficient to respond to the combined effects of the economic recession, the diversion of mail to electronic alternatives, and the statutory requirement

Fly Emirates And Cathay Pacific Airways Comparison Essay

Fly Emirates And Cathay Pacific Airways Comparison - Essay Example The airline operates both passenger and cargo services to more than 160 destinations in about 42 countries in the world. The airlines’ rates as the third biggest airline in terms market capitalization. It is also one of the world’s biggest cargo airlines. The airline was also awarded as the Skytrax airline of the year in 2014.  The Fly Emirates is one of the few airlines who was least affected by airline and economic downturn. Much of this is attributed to their targeted segment of the market. The airline has three main categories of customers. These categories are transit passengers, tourists, and business expatriates. As a result of the emergence of Dubai as a business hub and a tourist destination has really worked in the favor of Fly Emirates. As a result of Dubai’s economic advancements, there has been an increase in the demand for workforce. At the moment the workforce in Dubai consists of individuals from various parts of the world. Due to the diversity of the population, Fly Emirates have had mutual agreements with almost all the national authorities allowing them to operate in an â€Å"open sky† kind of operation which implies that they welcome competition. One of the ways through which the Fly Emirates have improved their marketing penetration is by improving their in-flight service. The most outstanding thing about Fly Emirates marketing strategy is their pricing. As compared to most airlines in Europe, the cost of services offered by the Fly Emirates can be said to be relatively low they have also made sure that their ticketing procedures are convenient. Most of the airlines in Europe have costs that range between 25%-30% higher than what the Fly Emirates charge for their services (Gross &SchröDer 2007, p. 218).