Comparison of Orestes Brownson and Eugene Debs Socialistic Ideas

Strategic Management Process Essays

Strategic Management Process Essays Strategic Management Process Paper Strategic Management Process Paper Running head: STRATEGIC MANAGEMENT PROCESS Strategic Management Process MGT 498 In the following paper the strategic management process will be discussed. First to be described will be the primary components of a strategic management process. I will also indicate why a strategic management process is needed for a company. Finally I will research Apple and describe their strategic management process. The first step to strategic management is 1. Developing a strategic vision. The management or leader must come up with a vision for the company. This vision should focus on where management wants the company to be in five years. â€Å"A big first step in developing the strategic vision is to create a mission statement. The mission statement should define what an organizations purpose is and what it hopes to accomplish in the future. The corporate identity begins to take shape when the mission statement captures the strategic vision of leadership† (Akbar, 2008). The second step is setting objectives. This step puts the mission statement into action. It gives employees something to work toward. The third step is crafting strategy to achieve objectives. Management needs to develop a strategy for all employees to follow to reach the companies goals. The management needs to take into consideration all aspects of the goal including competitors. The fourth step is implementing ; executing strategy. This step is when the plan will hit the streets. Management has to make sure the plan fits with the company. The final step is evaluating and correcting. A good team is always looking for ways to improve the company. The plan must constantly be looked at for improvements. One company that has a good strategic management process is apple. Steve Jobs and Steve Wozniak founded Apple in 1976. Apples mission statement is as follows: â€Å" Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers globally through innovative hardware, software and Internet offerings† (Apple, 2011). By following this mission statement apple has the most dedicated and loyal customer base. With profit growing every day and consumers waiting in line for hours for the hottest apple product is incredible. There are only a few items that people will wait in an outrageous line for: 1. Black Friday Sales 2. Apple products. It is extremely hard to keep inventing new products to keep customers happy but apple seems to know the trick. Apple has a great strategic process that is monitored closely. If there is new technology to be invented apple is going to invent it. Any company that wants to succeed has to implement a strategic management process. If a company hires a good management team that follows thru with objectives and is a great leader the company will succeed. Any company has to monitor competition closely and always be one step ahead. If a company can be successful they have a good chance of following in apples footsteps. One does have to remember that apple just recently has been reinvented, everyone should have look on the bright side. Reference Akbar, M. (2008). Elements of the strategic management process. Retrieved from helium. com/items/844145-elements-of-the-strategic-management-process? page=2 Apple. (2011). Apple Infor. Retrieved from apple. com/about/

Why the Renaissance has been called the birth of modernity Essay

Why the Renaissance has been called the birth of modernity - Essay Example Renaissance was a powerful humanistic and cultural movement, which was featured with bright and cheerful expectations from the future. It was the time when people finally believed in own powers, so they had no insurmountable obstacles to the historical ascent to freedom, happiness and justice.Thus, as the Renaissance, the Modernism got its reputation of being the age of rebirth of exploration and learning. In contrast to the eclecticism with its interest to the reliability of the playback of national and historic art individual parts Modernism tried to revive the spirit of stylistic unity of artistic organisms. It was inherent to medieval or folk art, as well as to the Renaissance art. Abandoning from attempts to "reanimate" outdated academic standards by copying the styles of the past, modernist artists came to the new principles by shaping styling features of various eras and styles art. Through the understanding of the new designs and materials and as well as through using the ric h ornamentation of natural motifs, modern art brought not only ornamental beginning but also unprecedented rhythms, especially the mobility of nervous lines and shapes, and that incorporated all kinds of art of this period.So, as you can see, the effects of the European Renaissance were felt during the Modernity, as well as it is prevalent in contemporary society, when the cyber revolution is well underway following Machiavelli’s tenet of acceptance any means for achievement of desired purpose.

The King Tut Exhibit Essay Example | Topics and Well Written Essays - 1750 words

The King Tut Exhibit - Essay Example Howard Carter had worked in Egypt for 31 years before he found King Tut's tomb. Carter had begun his career in Egypt at age 17, using his artistic talents to copy wall scenes and inscriptions. Only eight years later in 1899, Carter was appointed the Inspector-General of Monuments in Upper Egypt. In 1905, Carter resigned from this job and in 1907 he went to work for Lord Carnarvon. After several relatively successful seasons working together, World War I brought a near halt to their work in Egypt. Yet, by the fall of 1917, Carter and his sponsor, Lord Carnarvon, began excavating intensely in the Valley of the Kings. By November 1, 1922, Carter began his final season working in the Valley of the Kings by having his workers expose the workmen's huts at the base of the tomb of Rameses VI. After exposing and documenting the huts, Carter and his workmen began to excavate the ground beneath them. By the fourth day of work, they had found something - a step that had been cut into the rock. It was the stairway to the tomb of Tutankhamen. If there was anything left inside, it would be a discovery of a lifetime for Carter. If the tomb was relatively intact, it would be something the world had never seen. The plastered door was photographed and the seals documented. Then the door came down, revealing the Antechamber. The wall opposite the entrance wall was piled nearly to the ceiling with boxes, chairs, couches, and much more - most of them gold. On the right w On the right wall stood two life-size statues of the king, facing each other as if to protect the sealed entrance that was between them. This sealed door also showed signs of being broken into and resealed, but this time the robbers had entered in the bottom middle of the door. Before the entrance between the two statues in the Antechamber could be opened, the items in the Antechamber needed to be removed or risk damage to them from flying debris, dust, and movement. Documentation and preservation of each item was a monumental task. Carter realized that this project was larger than he could handle alone, thus he asked for, and received, help from a large number of specialists. To begin the clearing process, each item was photographed twice, both with an assigned number and without. Then, a sketch and description of each item was made on correspondingly number record cards. Next, the item was noted on a ground plan of the tomb (only for the Antechamber). Carter and his team had to be extremely careful when attempting to remove any of the objects. After the completion of the discovery, artifacts were in their thousands, many of which were golden and had inlays of precious stones. Scholars examined the objects, read the inscriptions, and tried to learn more about his life. The information that was taken seemed to focus more on the art, religion, and funerary beliefs than on the king's reign. The first question about the death of Tutankhamen that needs to be answered is that of the nature of his death. The two examinations of Tutankhamen's mummy found evidence that may answer this question. The first examination, conducted in 1925 when the mummy was unwrapped, found a dark colored lesion on the left cheek. It is slightly depressed from the rest of the skin, and looks somewhat like a scab (Carter, 228). They also found that the king was between 18 and 19 years of age when he died. His history is not completely

Comparing Poems Essay Example for Free

Comparing Poems Essay Identity is different for every person, it is what separates us all and makes us unique. Identity can be split into many categories. In the poem Nothings Changed, segregation is used to show us the poets feelings whereas Half-Caste is mainly focused on racial equality.  Each of the poets structure their poems in ways that express their feelings and ideas about identity; the differences in each vary. Half-Caste consists of 4 stanzas, written with a lack of punctuation and in patois dialect that allows the reader the freedom to express the poem in a way that they wish. Also, the haphazard, informal way that the poem is written suggests it should be read aloud. This reflects John Agards strive for freedom. The phrase, Explain yuself/wha yu mean/when yu say half-caste, is a refrain. This refrain is repeated throughout the poem to question the reader. It is an aggressive confrontation between the reader and the poet that elicits an answer from the reader. Nothings Changed is written formally so that the poet can express a controlled anger. Segregation is used to show the separate identities of blacks and whites. It is set out in 7 stanzas. The formal punctuation and structure is very organised which makes the poem seem like a story. Language is used to a dramatic effect in both poems, it reveals the poets ideas about identity. Firstly, in Half-Caste there is a pun of the half-caste weather, yu mean when light an shadow/mix in de sky/is a half-caste weather/, this play on words mocks the phrase half-caste which emphasises the poets feelings about a half-caste identity. In Nothings Changed, throughout the first stanza there is a series of onomatopoeias that give the reader the image of a man walking in a baron place. The mood of the poet is very much reflected in the language of Half-Caste and portrays the image of anger, confusion and annoyance. An example of this language is: Ah listening to yu wid de keen/half of mih earwhy I offer yu half-a-hand. This gives the reader the representation of a ridiculous happening, which is disrespectful to the opposing person. Nothings Changed also shares a similar mood of anger and frustration. The poet writes:  and the skin about my bones/and  the soft labouring of my lungs,  /and the hot, white, inwards  turning/anger of my eyes.  This includes within it repetition, powerful, angry words and references to body parts that identify the persons feeling of a painful anger. The poets use language to reveal their feelings about identity in both similar and different ways. They both project anger and confusion about the attitude of todays society knowing that equality is not present. In Nothings Changed the poet writes:  Hands burn/for a stone, a bomb,  /to shiver down the glass. /  Nothings Changed.  This begins with a metaphor; Hands burn which shows the person is feeling angry. The words a bomb,/to shiver down the glass. Are extremely effective as the glass acts as a symbolic barrier between colours and to shiver down this glass would be to break the differences/barriers between people of different colours. The poem ends with Nothings Changed, which basically sums the whole theory up: there always has been and always will be inequality within the world. This is similar to Half-Caste because throughout this poem John Agard is saying that people have no respect for each other and never will. He hopes though by saying but yu must come back tomorrowde other half/of my story that one day the prejudice might be put aside and people will come back with a better attitude towards each other. The identities that both poets show to reveal their feelings are similar because they both feel as though they have been victimized. The similarity is that in Half-Caste the man emphasises his thoughts by expanding things out of proportion to prove a point: Ah listening to yu wid de keen/half of mih earwhy I offer yu half-a-hand, and in Nothings Changed the person also takes things and changes them into something worse. An example of this is when it says whites only inn/No sign says it is:/but we know where we belong. This is saying that the restaurant is only for rich, white people even though he knows there isnt a sign saying so (He knows that if he goes in he will be laughed at). Both poems are similar also because they are based on black people being discriminated against by white. Both of these poems were very interesting and presented me with a question, which was how could I break down the barriers people have to make them better people? The poem I favoured was Nothings Changed because it was easier to picture as a story and I feel that the majority of people have felt like an outsider at least once in their life. Half-Caste did bring a strong point across but I believe that it was brought across in a bizarre and confusing way whereas Nothings Changed was easier to relate to from a past event.

The Abuse Of Power In Night And The Pearl

The Abuse Of Power In Night And The Pearl In the story Night by Elie Wiesel and The Pearl by John Steinback, I will be explaining, action,reasons, and the consequences of abuse of power in an excessive or unreasonable way. In Night I will be talking about Elieze and his father the abuse of power they experienced. In The Pearl I will be talking about Kino, and his family, the abuse they received by someone else having the power. In The Pearl Kino and Juana are also experiencing abuse of power. Have you money to pay for the treatment. (pg.11) this is the abuse uneducated, poor people, like Kino and Juana go through, for not having enough money to pay the doctor. Coyotito, Kinos son was stung by a scorpion and could not be attended by a doctor, because his parents cannot afford to pay. The doctor has gone out, he said. He was called to a serious case. He shut the gate quickly out of shame. (pg.12) the doctor abuses his power by helping only the clients with money, and putting aside the poor like Kino, Juana and Coyotito. Moishe the Beadle, was afraid that nobody would believe the massacre he experienced, as it turns out Moishe was right and nobody believed him. But now a young man named Elieze along with his family is experiencing the abuse of power by the Germans and the Hungarian police. We no longer had the right to frequent restaurants or cafes, to travel by train, to attend synagogue, to be on the streets after six o clock in the evening. Then came the ghettos. (pg.11) Elieze and his family are now prisoners in their own home, having to live by others rules. Sighet was divided into two ghettos, and every home was well watched and every window facing the street had to be sealed. Elieze and his family are now worried after finding out that, they will transferred to a unknown place. The ghetto was to be liquidated entirely; departures were to take place, street by street, starting the next day. (pg.13) The Germans are abusing their power and making everybody in Sighet fear for their lives, not know ing where they are going to be taken. That was asecret, a secret for all, except one: the president of the Jewish council. But he would not tell, or could not tell. The Gestapo had threatened to shoot him if he talked. (pg.13) everybody is waiting to find out what will happen, and what awaits them, after being imprisoned in their own homes unjustly by the Germans. Kino and Juana go fishing one day for oysters. Kino dives down into the water and starts to pull oysters off the hummock where they live. After opening all the oysters Kino opens the biggest one of all and finds a big shinny pearl inside. News of Kinos finding travels quickly into the ears of the doctors. He is a client of mine, the doctors said; I am treating his child for a scorpion sting. (pg.22) Now that the doctor knows Kino has money to pay for CoyotitoÂÂ ´s scorpion sting. The doctor decides that he will cure Coyotito, because Kino can now afford to pay him. The doctor is taken advantage of his power. The pearl was a sign of evil from the first time Kino found it. And suddenly he was afraid of his talking; his hand closed down over the pearl and cut the light away from it. Kino was afraid as a man is afraid who says, I will without knowing. (pg.26) the pearl as Kino and Juana start to notice is nothing but problems for them. One night after someone breaks into Juanas and Kinos home, Juana begs Kino to throw the pearl away. Throw it away; Kino let us break it between stones. Let us bury it and forget the place. Let us throw it back into the sea. It has brought evil. Kino, my husband, it will destroy us. (pg.38) Juana just wants to live in peace the way they lived before finding the pearl. Finally Kino and Juana take the pearl to sell it because they know people will try to take advantage of them. They are followed by the whole town, Now the dealers glanced quickly at one another, they knew they had played too hard, they knew they would be disciplined for their failure. (pg.52) the dealers try to take advantage of Kinos knowledge; they think they can convince him the pearl is not worth anything. Kino is aware of their evil intensions so he decides not to sell the pearl for the fifteen hundred pesos they offeredhim. The time has come you must leave all this, Hungarian police used their rifle butts, their clubs to indiscriminately strike old men and women, children and cripples. (pg16) The moment they have been waiting for has finally come. They are brutally being forced out of their homes by the Hungarian police and the Germans, the citizens are sacred and do not understand the cause of the police brutality. All the Jews, outside hurry (pg16) the citizens, are being lined up outside the street, so the police can take roll call They are forced to stand outside in the hot sun with no water. The heat was oppressive, sweat steamed from peoples faces and bodies children were crying for water. (pg16) Everyone has to wait in the hot sun for hours. Cruel and brutally is how the Germans are treating these poor people, not being able to stand up t o a higher power, the Germans are abusing their power on innocent people. Oh God Master of the Universe, in your infinite compassion have mercy on us. (pg20) El ieze after seeing his father cry for the first time in his life realizes this is not a game it is not a dream; all Elieze can do now is pray for all the injustice, pray and hope that this is just a big misunderstanding. Elieze cannot believe what they are being put through. We walked towards the station, where we were going to be taken by the Gestapo. After a long ride the train had finally come to a stop. In the air, the smell of burning flesh, it must have been around midnight, we had arrived in Birkenau. (pg28) The SS man came forward hitting and telling everyone to leave all the objects behind in the wagon. Their only things of value they had brought along had to be left behind Men to the left, women to the right. (pg29) This was the harsh reality, the moment when Elieze had been separated from his family, not knowing whether this was going to be the last time they would ever see each other. Elieze was scared and did not want to separate from his family. The threats continue for Kino and his family, the pearl has now become a real problem. Kino was attacked outside his own home by some stranger; Kino had no choice but to take a life to protect his family, killing a man for this reason Kino had to leave his home town. Kino was going to be wanted by these men and decided to leave It bit through neck and deep into the chest, and Kino was a terrible machine now.(pg86) This is what Kino has been driven to do, after being chased all over the place by some trackers trying to take his pearl and kill his family, Kino had no choice running out of places to hide Kino had to kill again. Kino had become as cold and deadly as steal.(pg87) After being pushed to the limit, Kino finally got tired and had to push back. Kino was tired of running, being scared, and treated like a dog. Worst of all Coyotito was shot, and killed by one of the trackers, causing Kino to lose his temper and go crazy. Kino killed the tracker with the rifle and with the same r ifle Kino killed the other two trackers. Sons of bitches, why have you come here? (pg30) The search for the truth is finally over, after a SS officer tells Elieze and the rest of the prisoners, why they have been brought to the concentration camp, and the terrible things that await them. You will be burned! With no compaction, you will be burned to cinder! Turned into ashes! (pg34) Elieze is stunned, and petrified at the news of being burned alive, how can the Germans be so cruel and cold hearted to just kill people for no reason, this is all a horrible nightmare for Elieze and the prisoners. A truck drew close and unloaded its hold, small children, Babies! Yes I did see this, with my own eyes.(pg32) Elieze cannot believe his eyes, how can something so incredible to believe be happening, and why doesnt anybody do something about this terrible nightmare. Why doesnt the world know about this horrible place, that is burning human being, and little defenseless children alive? If that is true, then I dont want to wait, ill run i nto the electrified barbed wire. That would be easier that slow death in the fire. (pg33) Elieze is now panicking and thinking of a better death, than to be burned alive. If he is going to die then he wants to have control over his own death. Now Elieze and his father are prisoners having to work and wait for their turn to be thrown into the crematorium, and be burned alive. As they approach the flames, they are ordered to go back to the barracks and wait to be transferred to another camp site. We had arrived in Buchenwald.(pg103) Elieze s father at this point cannot go on any further; he is tired, sick, and weak from all the beatings and cruelty the prisoners have been putting him through. They said that we were sick, that we would die, soon and that it would be a waste of food. (pg107) The guards did not feed Eliezes father because he is about to die, for the guards Eliezes father is just another body to throw away, they are just waiting for him to die so they can get rid of him. His last word had been my name.(pg112) Eliezes father could not fight any longer, after having a strong fever, he had started to hallucinate he could no longer go on dying on January 29. The resistance movement decided at that point to act.(pg1 15) Americans have penetrated into the camp and caused the SS to flee, and leave the prisoners behind. At six oclock that afternoon, the first American tank stood at the gates of Buchenwald.(pg115) the nightmare was over, just like that Elieze was a free man, he and the prisoners had been rescued from death. Not wanting to celebrate all Elieze wanted to do is eat some bread, he was dying of hunger and the way he wanted to celibate was by eating. From the depths of the mirror, a corps was contemplating me; the look in his eyes as he gazed at me never left me.(pg115) after so long of not eating right and being over worked like a slave, Elieze for the first time and could not believe it was him. In conclusion life is unexpected, and uncertain. The message The Pearl and Night give us is to never give up, to always keep fighting in what we believe. To stand up for our selves, and if possible to not allow others to control or take advantage over us. If we fall, to get up again to not allow miner speed bumps to slow us down. Fight for our right, our equality, and most importantly our freedom. These two amazing stories show us how brave and how much a human being can endure, under constant beatings and such cruelty by other human beings. This is a reminder to enjoy our life to the fullest, because any day our life, our luck can change so be happy with what we have and be grateful.

Product Life Cycle

Compaq notebooks 1. 0 INTRODUCTION Compaq Computer, based in Houston, Texas, is the world’s largest personal computer manufacturer and the fourth largest information technology (IT) company. From 1992-1997, the company’s aggressive high volume PC strategy propelled it to high growth rates in revenues, while its leadership in PC servers sustained strong margins and drove profit growth. Starting in 1995, former CEO Eckhard Pfieffer began to transform Compaq from a pure PC company to a full-service IT company, with the goal of becoming a $50 billion company that could compete with the likes of IBM and Hewlett-Packard.The key strategic moves were the acquisitions of Tandem Computer and Digital Equipment Corporation in 1997 and 1998, giving Compaq a diverse line of technologies and service capabilities. Compaq began revamping its information systems in 1994, building global enterprise information systems to support its globally optimized manufacturing and order fulfillment o perations. The systems were built primarily around SAP applications, running on Compaq PC servers and the Windows NT operating system in order to demonstrate that large enterprise systems could run on Compaq hardware.Compaq’s IT people were forced to distribute the SAP applications across ten interconnected sites around the world and customize extensively in order to run on Windows NT and meet Compaq’s needs. Compaq stumbled badly in 1998 as it faced new challenges in the PC market and tried to assimilate Tandem and Digital. In particular, Compaq struggled to catch up with Dell Computer, whose direct sales; build-to-order model gave it a big advantage in cost and speed over Compaq’s indirect sales, build-to-forecast approach.When the company disappointed investors with poor results in 1999, the board removed Pfieffer, who had been credited for Compaq’s previously stellar performance. Since Pfieffer’s departure, Compaq has reorganized itself along b usiness lines, streamlined its distribution channels and developed a new electronic commerce strategy called â€Å"NonStop eBusiness. † Compaq has gone through a series of IT reorganizations aimed at giving business units more control over IT decisions and resources. Compaq’s new CEO, Michael Capellas, came to the company in 1998 as CIO and was the force behind this reshaping of the IT organization.It is likely that newly hired CIO Robert V. Napier will continue the process in order to align IT with the new corporate structure, while also working to implement Compaq’s e-business strategies. Since 2007 till now Compaq Company has many products as follow: in 2007 they provide laptop Compaq Presarios to their customer, in 2008 they improve and developed Aero 4/33c Notebooks, and in 2009 they provide new model E500S Notebooks, 2011 EZ2700 Desktops and LT 486/33 Desktops at the same year. 2. 0 Compaq Cash flow The issues of cash flow for each stage of the product lif e cycle they are complete each other.Cash flow for a product as it moves on the life cycle curve will change. It’s very important to know and plan each stage for our product to be success. 2. 1cash flow in the five stages Introduction stage, The introduction of a new product onto the market is typically characterised by very slow sales, which may grow only very slightly over a long period of time. Whilst profits will gradually improve during this stage, it may take until near the completion of the introductory stage in the PLC before the company witness’s positive profitability.The reason for such low profitability during this stage is not so much the limited success of the product – measured in terms of low, albeit growing, sales – but the high costs of production and promotion that are required to try to develop customer awareness. R&D expenses are really high for Compaq in especially in terms of smart laptop, because now Compaq is moving in a new path of technology and there is no resource for them to use in order to reduce the R&D costs.Particularly in case of their new product Compaq Notebooks and Compaq Desktops that is already in introduction stage we can see some spectacular features for the first time about the Desktops. For example one of the new technologies that are used in Compaq Desktops is that it has a high quality and high processor. So we can see clearly that all of these new technologies have a heavy cost for producers. That is the reason that Compaq invests at least 13% of its sales revenue into R&D activities every year. For example Compaq spent $45 million on R&D this year compared to its competitor Dell 25 million. Growing stageThe growth stage in the PLC typically involves a rapid growth in sales as early adopters replace pioneers as the main consumer group. Whilst pioneers are characterized as those consumers who purchase products almost immediately when new products are launched, early adopters wait until t he price starts to fall and some of the product's potential weaknesses are ironed out. Compaq sales steadily increased as the product was promoted and became well known. It maintained growth in sales until 2010 through expanding the original product with new developments of quality, style, speed and price the total of cash flow.Compaq Desktops unit sales in 2009 14. 9 million PCs units and 10 million laptop units. Actually the growth stage for each company is a start point to collect its cash flow by the time, but for Compaq it starts form the first date of the product presentation directly. There are many devices in the market with Compaq product and services, why people prefer Compaq desktop? Quality, brand, price and speed. Maturity stage The maturity stage in the PLC is a key point for a firm because it marks the turning point in the product's success.Typically, the growth in sales decreases quite significantly and manufacturer's over-capacity (that is, larger than required inve ntories) results in a reaction by the firm and its competitors to slash price. In this stage Compaq desktop has a partner and that is Compaq Notebooks and Compaq Presario. This is the best extension strategy for this stage and it is totally clear that Compaq had planned for these year; Compaq development groups knew that they have to present such a powerful product with the capability of presence in two stages at the same time.The total sales units in this year have grown fast for Compaq in 2011 4. 721 thousand units. Declination stage Clearly, at this point, Compaq had to make a key business decision. Sales were falling; the product was in decline and losing its position. Should Compaq let the product ‘die', i. e. withdraw it from the market and give space for their new product. 2. 2 The Degree of Competition Faced by the Product by Applying Porter’s Five Forces of Competitiveness. The degree of competition between the competitors is very high. Successful products attr act other competitor businesses to start selling similar products or service.This indicates the third stage of the life cycle – maturity. This is the time of maximum profitability, when profits can be used to continue to build the brand. However, competitor brands from both Compaq itself (e. g. dell) and other company (e. g. acre) offered the same benefits and this slowed down sales and chipped away at computers market position. Compaq continued to support the development of the brand but some products (such as quality, price and style), struggled in a crowded market. 3. 0 Improving the Company’s Financial PerformanceRecommendations to improve performance will be focused on the product attributes and benefits with the aims to enhance driving experience and build brand personality. 3. 1 Promotion: Sales promotions have a significant effect on the behavior of consumers and trades people. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. 1. Price discrimination: Producers can introduce price discrimination through the use of sales promotions. They can charge different prices to different consumers and trade segments depending on how sensitive each segment is to particular prices.Coupons, special sales events, clearance sales and discounts are examples to explain the phenomenon. 2. Effect on consumer behaviour: as sales promotions are mostly announced for a short period, customers may feel a sense of urgency and stop comparing the alternatives. They are persuaded to act now rather than later. 3. Effect on trade behaviour: Short-term promotions present an opportunity and encourage dealers to forward buy. This forward buying ensures that retailers won’t to go out of stocks. As dealers have more than the normal stocks, they think it advisable to advertise in ocal media, arranged displays and offer attractive promotion deals to consumers. These actions help in increasing the store traffic. 4- Exterior Design Exterior design is the key product attribute that plays an important role in enhancing the overall product brand image. We will look at compaq exterior design in terms of: †¢Shape Many feel that the overall design of compaq is not unique enough. compaq must invest in building its creativity and innovative on it to have own characteristic outlook/shape of product brand image. †¢Color Product color the range offered by compaq generally not attractive or unique.As one of its core values is customer focus, compaq has to focus to be really customer oriented, knowing what the customers want and offer the range of colors that appeal to different market segment effectively. 5- Interior Design Interior design of the laptop refers to its overall instrument panels such as the keyboard, the dash board, the other accessories and special feature in the laptop which is perceived as not stylish. The materials used are also felt as average low quality. Throughout the years , there is not much improvement in this area which can WOW the consumers.In fact, all these features will help to create using experience. Interior design with aesthetic features and good sound protection will make the customer feels joy and excited thus creating a strong positive feeling with the laptop using experience. 3. 2 Length of the Product Life Cycle Be Prolonged Compaq Company has many problems and some customers needs when they solve these problems the length of product life cycle will be longer, from improving their product, quality and price and other needs such as style color etc†¦. Increasing Sales: a promotion can stimulate product sales.Manufacturers commonly reduce the price of a product to induce customers to make a purchase. In the short term this can increase the number of units sold, which can lead to increased market share in the long run if the customer permanently switches from a competitor's brand. 4-Brand Loyalty: sales promotions can also be used to increase brand awareness and loyalty. Clubs or special memberships provide consumers discounts or promotions for continued use. 5-Impulse Sales: Sales promotions can generate impulse sales. A customer may not be aware of a product until she enters a store and sees a sign advertising a sale price.Impulse sales also result from in-store demonstrations. 6- Exterior Design: Exterior design is the key product attribute that plays an important role in enhancing the overall product brand image. We will look at Compaq exterior design in terms of: †¢Shape Many feel that the overall design of Compaq is not unique enough. Compaq must invest in building its creativity and innovative on it to have own characteristic outlook/shape of product brand image. †¢Color Product color the range offered by Compaq generally not attractive or unique.As one of its core values is customer focus, Compaq has to focus to be really customer oriented, knowing what the customers want and offer the range of colors that appeal to different market segment effectively. 4. CONCLUSION Compaq business model has been analyzed in conjunction with the marketing mix that is employed to identify its target Market. They build their brand name with their tagline, Compaq philosophy of low fares is aimed to make computers affordable for everyone. Compaq also aims at making using easy, convenient and fun for its customers.Their services and their pricing work together to identify their target market, however, their promotional activities and their distributional channel is aggressive developed, planned, and executed to target both foreigners and locals alike. Moreover, more advertising model should be developed and Compaq need to identify more suitable areas for distribution as more and more loss potential target could be captured which will at end generate huge revenue for Compaq. Reference Bliss, J. (1998). â€Å"Expense May Thin Ranks Of AAP Plan,† Computer Reseller News, April 13..Business Wire, â€Å"CompuCom ‘Co-Locates’ with Compaq to Increase Manufacturing Efficiency and Reduce Product Delivery Time and Cost,† 7/7/98. Business Wire, â€Å"Compaq Leverages Microsoft Partnership In Aggressive Internal Windows 95 Transition; Global Rollout Will Enhance Customer Support,† 8/15/95. Commercial Times (Taiwan), â€Å"Compaq to Bring Taiwan Partners into Web-based Business System,†. Compaq Annual Report, 1998. Compaq Annual Report, 1999. Compaq Annual Report, 2000. Compaq Annual Report, 2001. Compaq Annual Report, 2002. Compaq Annual Report, 2003. Compaq Annual Report, 2008. CNET News. om, â€Å"Compaq inks deal with PCOrder. com,†, June 29, 1999. Crothers, Brooke, â€Å"Compaq sees shortfall, plans reorg,† CNET News. com, June 17, 1999. Dedrick, Jason and Kenneth L. Kraemer, 1998. Asia’s Computer Challenge: Threat or Opportunity for the United States and the World? New York: Oxford University Press. Hamblen, Matt and Kathleen Ohlson â€Å"Compaq : Reality Sinks In,† ComputerWorld, 6/21/99, Page 30 Hoover’s Online, Compaq profile. Industry Week, â€Å"What's Really Driving Apple's Recovery,† 3/15/99. Jackson, D. ()1998). â€Å"ERP Glitches Disrupt Compaq Order System,† The Australian 10 Nov, p36. Product life cycle The Product Life Cycle is indeed important in marketing since it tells the manufacturers when is the right time to launch a product and how should they launch it.   The cycle is concerned with the changes in the product, price, distribution, and the promotion.   The Product Life Cycle has four phases, the introduction stage, growth, stage, maturity stage, and the decline stage. The introduction stage deals with the launching of the product.   It concerns the product, price, distribution and promotion of the product.   One good example for this is the Nokia N80i.   This phone has a lot of other features that other phones do not have or it has combined features of different phones and it has turned into N80i.   It is a good example because it has just entered the market, and with the latest features, it can only be afforded by those who have extra $500 in their pockets.   It is during this stage that one promotes his product, giving out leaflets or pamphlets, having conferences, and the like.   And I believe that Nokia has done well in this part. Second, comes the growth stage.   This is the time when the company focuses on the growth of the revenue and their product being the preference product of the consumers. During this stage, the company heightens the distribution of the product.   The growth stage is when you improve and make innovations on your product.   One successful example would be the portable DVD players. Portable DVD players have been launched for quite some time now.   Furthermore, everybody is aware that there is this certain product available in the market.   As of now, there is a variety of portable DVD players.   They come in different colors and can play different kinds of file according to the buyers liking.   It is definitely a good example for this stage. The third stage or rather the maturity stage is when the product is at its peak in the market.   This is considered to be the most profitable stage.   This is when price are decreased to have more buyers.   Sales promotion is a must during this stage to maintain market share.   This is also the stage wherein the company aims their product to different from the other substitute products in the market. For instance, personal computers have long been in the market. A lot of computer brands have also arose in the market, like, BenQ, Dell, Apple, and Linux.   They have their own individuality and have their own identity.   Furthermore, the prices of their personal computers have already decreased in comparison with its prices when it was first launched in the market. The last stage would be the decline stage.   This stage is the time to decrease in production and price.   This is when the product is almost obsolete, or there has been a change in the preferences of the consumers.   Here are some ways to deal with the decline stage.   The company may close shop or to fully stop production and sales, continue production at a lower rate while hoping competitors will close or leave the market.   It can also be observed that in this stage, the distribution of the product becomes limited. This is what happened in the traditional cameras which only operate with film.   Only few companies sell this kind of cameras, unlike then, when almost all of the camera manufacturers compete to have the best kind of camera with film.   But then, it has already been replaced by digital cameras that are a lot cheaper in the long run (since there are no costs for photo developing and film), and they also provide an instant preview of the picture and are equipped with different settings for different uses. As of now, cameras that operate with film are cheaper than digital cameras.   Yes, traditional cameras are almost obsolete. It is only available for some photo and camera stores in the country.   And there are almost no promotional offers for this product. As said earlier, products have cycles, that's why they have innovations to remain attractive and profitable in the market. REFERENCES Bool, Hans. (2007).   A Normal Product Cycle-Some Examples. Ezine Articles. http://ezinearticles.com/?A-Normal-Product-Life-Cycle—Some-Examples&id=480455 Komninos, Ioannis. (2002).   Product Life Cycle Management.   Urban and Regional Innovation Research Unit. http://www.urenio.org/tools/en/Product_Life_Cycle_Management.pdf Products-Product Life Cycle. Tutor2u. http://www.tutor2u.net/business/marketing/products_lifecycle.asp The Product Life Cycle.   NetMBA. http://www.netmba.com/marketing/product/lifecycle/ The Product Life Cycle (PLC).   Marketing Teacher.   http://marketingteacher.com/Lessons/lesson_plc.htm ; ;